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Gold Lantern

Maybe

The top 5 products take only 11% of clicks. But buyers convert on only 0.8% of searches, so Gold Lantern is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$125K/yr392K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
11%top-5 click share · 99 brands · 112 sellers

Flapen Score

Gold Lantern against its category

The dotted line is the Home & Kitchen average. Past it, Gold Lantern is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Lantern market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Lantern 392K times last year and spent an estimated $125K. The top 5 brands take 26% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
0.8%
Market size, estimated
$125Ka year
Peak month
November3.1× the quietest month
Top search term
gold lanterns71K searches a year

02 · Price

A sale here is worth $42.10.

Listings sell for $42.10 on average, from $6.59 to $172.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $42.10 that is $0 to $4K a year per listing.

Average price
$42.10inside the $15 to $100 sweet spot
Price range
$6.59–$172.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #211 within Candleholders. It carries 810 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
7.7%
Average rank
#211in Candleholders
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
810per listing
Listings tracked
215

04 · Newcomers

16 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
46
Successful launches
16Amazon's first-year sales bar
Average brand age
37 months

Products

Top Gold Lantern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

99 falling

Sellers

112

Top-5 brand share

26%

Top 20: 64%

Top-5 click share

11%

Top 20: 32%

Open market

70%

  • Brand 17%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Gold Lantern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Gold Lantern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold lanterns71K/yr
  • lantern centerpieces for tables37K/yr
  • wooden lanterns34K/yr
  • wedding lanterns28K/yr
  • gold lantern34K/yr
  • wood lantern25K/yr
  • wooden lantern22K/yr
  • wood lanterns17K/yr
  • brass lantern15K/yr
  • candle lanterns for real candles26K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Lantern

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
5.6%of orders come back
“which also did not fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Lantern questions

Answered from the same tracked data.