Gold Lantern
MaybeThe top 5 products take only 11% of clicks. But buyers convert on only 0.8% of searches, so Gold Lantern is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $125K/yr392K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 11%top-5 click share · 99 brands · 112 sellers
Flapen Score
Gold Lantern against its category
The dotted line is the Home & Kitchen average. Past it, Gold Lantern is stronger. Inside it, weaker.
Market
The Gold Lantern market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Lantern 392K times last year and spent an estimated $125K. The top 5 brands take 26% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $125Ka year
- Peak month
- November3.1× the quietest month
- Top search term
- gold lanterns71K searches a year
02 · Price
A sale here is worth $42.10.
Listings sell for $42.10 on average, from $6.59 to $172.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $42.10 that is $0 to $4K a year per listing.
- Average price
- $42.10inside the $15 to $100 sweet spot
- Price range
- $6.59–$172.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #211 within Candleholders. It carries 810 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 99%
- Out of stock, average day
- 7.7%
- Average rank
- #211in Candleholders
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 810per listing
- Listings tracked
- 215
04 · Newcomers
16 of last year's 46 launches cleared the first-year sales bar.
46 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 46
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Gold Lantern products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 11% of clicks. An open shelf where new products get seen.
Brands
99 falling
Sellers
112
Top-5 brand share
26%
Top 20: 64%
Top-5 click share
11%
Top 20: 32%
Open market
70%
- Brand 17%
- Brand 26%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Gold Lantern search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.1×
Search terms
Top Gold Lantern search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold lanterns71K/yr
- lantern centerpieces for tables37K/yr
- wooden lanterns34K/yr
- wedding lanterns28K/yr
- gold lantern34K/yr
- wood lantern25K/yr
- wooden lantern22K/yr
- wood lanterns17K/yr
- brass lantern15K/yr
- candle lanterns for real candles26K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Lantern
We read the reviews and the return reasons for every product selling here.
“which also did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Lantern questions
Answered from the same tracked data.









