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Gold Frames

Maybe

The top 5 products take only 21% of clicks. But the average product has 4,679 reviews to catch up to, so Gold Frames is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 49
Market size
$1.6M/yr1.9M searches / yr
90-day growth
+8.7%search demand this quarter
Competition
21%top-5 click share · 48 brands · 62 sellers

Flapen Score

Gold Frames against its category

The dotted line is the Home & Kitchen average. Past it, Gold Frames is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Frames 1.9M times last year and spent an estimated $1.6M. The top 5 brands take 49% of clicks. Demand peaks in Jan–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
4.3%
Market size, estimated
$1.6Ma year
Peak month
August1.8× the quietest month
Top search term
vintage frames266K searches a year

02 · Price

A sale here is worth $19.95.

Listings sell for $19.95 on average, from $5.54 to $85.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $19.95 that is $15K to $20K a year per listing.

Average price
$19.95inside the $15 to $100 sweet spot
Price range
$5.54–$85.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #462 within Picture Frames. It carries 4,679 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#462in Picture Frames
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
4,679per listing
Listings tracked
100

04 · Newcomers

12 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
12Amazon's first-year sales bar
Average brand age
27 months

Products

Top Gold Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

62

Top-5 brand share

49%

Top 20: 84%

Top-5 click share

21%

Top 20: 49%

Open market

46%

  • Brand 122%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Gold Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Gold Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage frames266K/yr
  • 8x10 gold frame152K/yr
  • antique picture frames145K/yr
  • gold frames 8x10109K/yr
  • gold picture frames 8x1089K/yr
  • vintage gold frames113K/yr
  • gold picture frames 4x679K/yr
  • gold picture frames 5x777K/yr
  • vintage frame96K/yr
  • gold 8x10 picture frames83K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Frames

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Frame Quality”
23%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Cheap Quality”
A buyer, on “Quality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gold Frames questions

Answered from the same tracked data.