Gold Frames
MaybeThe top 5 products take only 21% of clicks. But the average product has 4,679 reviews to catch up to, so Gold Frames is a Maybe.
- Flapen Score
- 64 / 100Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 4964
- Market size
- $1.6M/yr1.9M searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 21%top-5 click share · 48 brands · 62 sellers
Flapen Score
Gold Frames against its category
The dotted line is the Home & Kitchen average. Past it, Gold Frames is stronger. Inside it, weaker.
Market
The Gold Frames market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Frames 1.9M times last year and spent an estimated $1.6M. The top 5 brands take 49% of clicks. Demand peaks in Jan–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $1.6Ma year
- Peak month
- August1.8× the quietest month
- Top search term
- vintage frames266K searches a year
02 · Price
A sale here is worth $19.95.
Listings sell for $19.95 on average, from $5.54 to $85.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $19.95 that is $15K to $20K a year per listing.
- Average price
- $19.95inside the $15 to $100 sweet spot
- Price range
- $5.54–$85.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #462 within Picture Frames. It carries 4,679 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #462in Picture Frames
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,679per listing
- Listings tracked
- 100
04 · Newcomers
12 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Gold Frames products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
62
Top-5 brand share
49%
Top 20: 84%
Top-5 click share
21%
Top 20: 49%
Open market
46%
- Brand 122%
- Brand 29%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Gold Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 1.8×
Search terms
Top Gold Frames search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vintage frames266K/yr
- 8x10 gold frame152K/yr
- antique picture frames145K/yr
- gold frames 8x10109K/yr
- gold picture frames 8x1089K/yr
- vintage gold frames113K/yr
- gold picture frames 4x679K/yr
- gold picture frames 5x777K/yr
- vintage frame96K/yr
- gold 8x10 picture frames83K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Frames
We read the reviews and the return reasons for every product selling here.
“Cheap Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Frames questions
Answered from the same tracked data.









