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Gold Deer

Fail

Shoppers spend an estimated $23K a year here, so Gold Deer is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$23K/yr86K searches / yr
90-day growth
+18.0%search demand this quarter
Competition
56%top-5 click share · 14 brands · 21 sellers

Flapen Score

Gold Deer against its category

The dotted line is the Home & Kitchen average. Past it, Gold Deer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Deer market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Deer 86K times last year and spent an estimated $23K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+18.0%
Conversion, latest week
0.7%
Market size, estimated
$23Ka year
Peak month
November46.7× the quietest month
Top search term
deer light8K searches a year

02 · Price

A sale here is worth $38.70.

Listings sell for $38.70 on average, from $11.10 to $169.83. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.70 that is $0 to $4K a year per listing.

Average price
$38.70inside the $15 to $100 sweet spot
Price range
$11.10–$169.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 32.0% of listings are out of stock. The average listing ranks #2,903 within Collectible Figurines. It carries 147 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
32.0%
Average rank
#2,903in Collectible Figurines
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
147per listing
Listings tracked
14

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gold Deer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

21

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

44%

  • Brand 114%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Gold Deer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 46.7×

Search terms

Top Gold Deer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deer light8K/yr
  • resin deer5K/yr
  • ceramic deer5K/yr
  • white deer9K/yr
  • life size reindeer9K/yr
  • animated reindeer7K/yr
  • giant reindeer4K/yr
  • white deer decor6K/yr
  • red reindeer decor9K/yr
  • white reindeer decor5K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Deer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Extremely small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Deer questions

Answered from the same tracked data.