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Gold Curtains

Fail

Demand is soft, at -18.2% this quarter, so Gold Curtains is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$329K/yr1.0M searches / yr
90-day growth
-18.2%search demand this quarter
Competition
28%top-5 click share · 47 brands · 52 sellers

Flapen Score

Gold Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Gold Curtains is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Curtains 1.0M times last year and spent an estimated $329K. The top 5 brands take 39% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
1.3%
Market size, estimated
$329Ka year
Peak month
November2.0× the quietest month
Top search term
gold curtains456K searches a year

02 · Price

A sale here is worth $23.70.

Listings sell for $23.70 on average, from $5.92 to $41.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $23.70 that is $6K to $12K a year per listing.

Average price
$23.70inside the $15 to $100 sweet spot
Price range
$5.92–$41.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #692 within Window Treatments. It carries 3,659 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#692in Window Treatments
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
3,659per listing
Listings tracked
66

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gold Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

47 flat

Sellers

52

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

28%

Top 20: 65%

Open market

57%

  • Brand 19%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Gold Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Gold Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold curtains456K/yr
  • gold sheer curtains90K/yr
  • gold blackout curtains63K/yr
  • gold curtain56K/yr
  • white and gold curtains62K/yr
  • gold drapes25K/yr
  • gold and white curtains33K/yr
  • sheer gold curtains26K/yr
  • gold curtains for living room43K/yr
  • cortinas doradas22K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Curtains

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Color”
7.2%of orders come back
“But the color was not the same”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Curtains questions

Answered from the same tracked data.