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Gold Cocktail Picks

Fail

Shoppers spend an estimated $36K a year here, so Gold Cocktail Picks is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$36K/yr47K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
60%top-5 click share · 23 brands · 29 sellers

Flapen Score

Gold Cocktail Picks against its category

The dotted line is the Home & Kitchen average. Past it, Gold Cocktail Picks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Cocktail Picks market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Cocktail Picks 47K times last year and spent an estimated $36K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
7.9%
Market size, estimated
$36Ka year
Peak month
December2.2× the quietest month
Top search term
gold toothpicks15K searches a year

02 · Price

A sale here is worth $9.68.

Listings sell for $9.68 on average, from $4.10 to $24.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.68 that is $968 to $2K a year per listing.

Average price
$9.68under the $15 to $100 sweet spot
Price range
$4.10–$24.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$968–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #204 within Bar Tools & Drinkware. It carries 581 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#204in Bar Tools & Drinkware
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
581per listing
Listings tracked
28

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gold Cocktail Picks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

29

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

60%

Top 20: 92%

Open market

29%

  • Brand 123%
  • Brand 219%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Gold Cocktail Picks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Gold Cocktail Picks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold toothpicks15K/yr
  • gold cocktail picks16K/yr
  • gold toothpick4K/yr
  • gold toothpicks for appetizers4K/yr
  • cocktail picks gold4K/yr
  • gold skewers3K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Cocktail Picks

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.7%of orders come back
“To short”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gold Cocktail Picks questions

Answered from the same tracked data.