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Gold Candles

Fail

Prices span $3.95–$12.65, mostly outside the sweet spot, so Gold Candles is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$361K/yr548K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
49%top-5 click share · 20 brands · 31 sellers

Flapen Score

Gold Candles against its category

The dotted line is the Home & Kitchen average. Past it, Gold Candles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Candles 548K times last year and spent an estimated $361K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
10.0%
Market size, estimated
$361Ka year
Peak month
December2.6× the quietest month
Top search term
gold candles211K searches a year

02 · Price

A sale here is worth $6.56.

Listings sell for $6.56 on average, from $3.95 to $12.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $6.56 that is $8K to $10K a year per listing.

Average price
$6.56under the $15 to $100 sweet spot
Price range
$3.95–$12.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,250–1,500
Revenue per listing a year
$8K–$10K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #298 within Candles. It carries 1,545 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#298in Candles
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,545per listing
Listings tracked
32

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gold Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

31

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

24%

  • Brand 140%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Gold Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Gold Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold candles211K/yr
  • gold birthday candles88K/yr
  • gold candle74K/yr
  • gold candles for cake31K/yr
  • gold cake candles15K/yr
  • gold pillar candles25K/yr
  • velas doradas17K/yr
  • velas doradas para pastel13K/yr
  • gold candles birthday12K/yr
  • birthday candles gold9K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Candles

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Burns too quickly - poor quality”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gold Candles questions

Answered from the same tracked data.