Gold Candles
FailPrices span $3.95–$12.65, mostly outside the sweet spot, so Gold Candles is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $361K/yr548K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 31 sellers
Flapen Score
Gold Candles against its category
The dotted line is the Home & Kitchen average. Past it, Gold Candles is stronger. Inside it, weaker.
Market
The Gold Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Gold Candles 548K times last year and spent an estimated $361K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.
- Searches, last 12 months
- 548K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $361Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- gold candles211K searches a year
02 · Price
A sale here is worth $6.56.
Listings sell for $6.56 on average, from $3.95 to $12.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $6.56 that is $8K to $10K a year per listing.
- Average price
- $6.56under the $15 to $100 sweet spot
- Price range
- $3.95–$12.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $8K–$10K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #298 within Candles. It carries 1,545 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #298in Candles
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 1,545per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Gold Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
31
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
24%
- Brand 140%
- Brand 211%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Gold Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Gold Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold candles211K/yr
- gold birthday candles88K/yr
- gold candle74K/yr
- gold candles for cake31K/yr
- gold cake candles15K/yr
- gold pillar candles25K/yr
- velas doradas17K/yr
- velas doradas para pastel13K/yr
- gold candles birthday12K/yr
- birthday candles gold9K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Candles
We read the reviews and the return reasons for every product selling here.
“Burns too quickly - poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Candles questions
Answered from the same tracked data.









