gold bunnies
Skip itSoft demand (-92.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Review moat
Great188.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.24avg listing price — sweet spot $15–$100
Price range
Great$7.28–$55.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 103K searches
Growth
Bad-92.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gold bunnies is a $19K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 42/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
gold bunnies market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$55K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #4,066
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 13.1%
- Avg brand age
- 23 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
42
Top-5 brand share
39%
Top 20: 87%
Top-5 click share
34%
Top 20: 83%
Open market
55%
- MAIBAOTA9%
- DN DECONATION8%
- Creative Co-Op8%
- Wesiti8%
- CHOVY7%
- MHYGKTXRA5%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — -92.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 48.7×
Top gold bunnies search terms
- gold bunny20K/yr
- brass bunny10K/yr
- gold bunny figurine12K/yr
- gold rabbit decor7K/yr
- gold bunny decor11K/yr
- gold rabbit6K/yr
- gold bunnies decor5K/yr
- brass bunny figurine5K/yr
- gold bunnies9K/yr
- brass bunnies5K/yr
Top gold bunnies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA Golden Polyresin Bunny Decor Easter Decoration for Home Spring Decoration for Home Table Decor Rabbit Figurines
MAIBAOTA$9.504.4★68 rev
DN DECONATION Golden Polyresin Bunny Decor Rabbit Figurines Easter Bunny Statue Set of 3 for Spring Tabletop Decor
DN DECONATION$20.574.7★1,435 rev
Wesiti Spring Rabbits Decoration 13.5 Inch Vintage Gold Resin Bunny Statue Large Rabbit Figurines Table Centerpiece Decorative Bunny Sculpture Collectibles Gift for Home Indoor Decor
Wesiti$37.504.8★31 rev
CHOVY Solid Brass Rabbit Figurine Set - Four Retro Rabbits 100% Pure Brass Handmade Vintage Collectible Mid-Century Modern Desk Decor for Office Bookshelf Mantel & Unique Easter Gift
CHOVY$14.914.4★29 rev
MHYGKTXRA 1 Pair Small Brass Rabbit Figurine Rabbit Statue Ornament House Animal Figurines
MHYGKTXRA$7.284.4★24 rev
Newest
by launch date
Pure Compression Easter Bunny Decor for Home - Gold Brass Thinking Bunnies Figurines Statues Home Decor - Spring Decorative Rabbits
Pure Compression$15.3923 rev
CynynYxy Easter Bunny Decorations 3 PCS Resin Gold Bunny Figurines Vintage Rabbit for Easter Decor Small Decorative Rabbit Statues for Home Decor Spring Tabletop Centerpiece(Retro Gold 3pcs)
CynynYxy$13.7318 rev
TACROART Set of 3 Gold Easter Bunny Figurines Modern Resin Animal Statues
TACROART$18.1273 rev
CHOVY Solid Brass Rabbit Figurine Set - Four Retro Rabbits 100% Pure Brass Handmade Vintage Collectible Mid-Century Modern Desk Decor for Office Bookshelf Mantel & Unique Easter Gift
CHOVY$14.9129 rev
Gold Easter Bunny Decor Set of 2 Metallic Resin Rabbit Statues Spring Home Decor Bunny Figurines Vintage Farmhouse Table Centerpiece Indoor Easter Decorations for Mantel Shelf Entryway Table
SYNCVIBE$15.9243 rev
Trending
90-day click momentum
Vintage Animal Statue Gold Resin Rabbit Bust Figurine with Glasses & Suit Bunny Sculpture Festival Decorations Retro Office Desk Decor for Home Living Room Creative Gift for Animal Lovers
Newinhome$34.454.7★
Pure Compression Easter Bunny Decor for Home - Gold Brass Thinking Bunnies Figurines Statues Home Decor - Spring Decorative Rabbits
Pure Compression$15.394.2★
CHOVY Solid Brass Rabbit Figurine Set - Four Retro Rabbits 100% Pure Brass Handmade Vintage Collectible Mid-Century Modern Desk Decor for Office Bookshelf Mantel & Unique Easter Gift
CHOVY$14.914.4★
Yahu Lando Solid Brass Mini Rabbit Statue (1.34 H 0.83 W) Handcrafted Easter Bunny Figurine Vintage Animal Ornament for Home Office Desktop Decor Unique Easter Gift for Kids Adults
Yahu Lando$7.534.5★
Creative Co-Op Decorative Embossed Aluminum Rabbit Antique Brass
Creative Co-Op$35.984.8★
What buyers say about gold bunnies
What buyers praise and complain about, mined from review topics.What buyers love
“Adorable and good quality”
“The craftsmanship is beautiful”
“The size is nice too”
“Well worth it”
“it doesnt feel too light and cheap either”
“These are beautiful color”
“Looks exactly as pictured”
“They seem to be very stable”
“Nice and heavy, well made, looks great”
“It brings elegance”
What buyers complain about
“Too small”
“Not great quality control”
“they look more expensive than they actually are”
“color is off”
“I think the pictures are slightly deceiving”
“Very fragile”
“Because it breaks”
“actually even heavier than I expected”
“no glue or hardware”
“is light not worth the cost”
Top return reasons
Common questions
- Is gold bunnies profitable to sell on Amazon United States?
- The niche generates $19K/yr across 31 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -92.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the gold bunnies niche?
- 27 brands and 42 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in gold bunnies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.9%.
- When does demand for gold bunnies peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 48.7× the quietest.
- What does it cost to enter the gold bunnies niche?
- Listings span $7.28–$55.09; the average listing price is $18.24 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.