Gold Birthday Candles

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

13.4%

Market size, estimated

$132Ka year

Peak month

March1.4× the quietest month

Top search term

gold birthday candles88K searches a year

Listings sell for $6.12 on average, from $3.95 to $12.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $6.12 that is $5K to $6K a year per listing.

Average price

$6.12under the $15 to $100 sweet spot

Price range

$3.95–$12.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$6K

Returns

1.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #271 within Candles. It carries 1,395 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#271in Candles

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,395per listing

Listings tracked

25

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months