Is gnome wreath profitable to sell on Amazon United States?

The niche generates $27K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (40/100).

How competitive is the gnome wreath niche?

13 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in gnome wreath?

Top complaints mined from reviews: Magnetic Strength/Adsorption, Size-Overall, Quality-Overall. The return rate is 2.2%.

What does it cost to enter the gnome wreath niche?

Listings span $8.87–$25.72; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 575 reviews — the moat a new listing must climb.

gnome wreath

Skip it

Soft demand (-42.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$15.95

avg listing price — sweet spot $15–$100

Review moat

Good575.27

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Price range

Good$8.87–$25.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$27K

$27K/yr · 70K searches

Growth

Bad-42.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gnome wreath is a $27K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 40/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

gnome wreath market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $32K–$40K; units × avg price
Conversion rate: 2.4%
Avg BSR: #6,396
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 9.1%
Avg brand age: 27 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

16%

Qunclay48%
Yuzi-n14%
LEOKED7%
WQXHN6%
Wenqik4%
KRNVAFJG4%
Open — no brand owns it (7 brands, 16%)

Demand

Weekly Amazon search volume, last 30 weeks — -42.2% search growth over the last 90 days.

Open Trend

Top gnome wreath search terms

gnome welcome sign8K/yr +7.2%1.7% conv.
gnome sign8K/yr -6.0%1.0% conv.
gnome wreath9K/yr -8.5%0.3% conv.
gnome door hanger8K/yr -52.0%2.7% conv.
gnome door sign3K/yr -6.9%1.2% conv.
gnome wreaths for front door5K/yr -36.9%0.5% conv.
interchangeable gnome sign4K/yr -58.7%1.2% conv.
gnome door decor5K/yr -10.8%0.9% conv.
interchangeable gnome welcome sign11K/yr -84.3%4.0% conv.
gnome welcome sign interchangeable8K/yr -84.3%2.0% conv.

All search terms

Top gnome wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Qunclay Woodland Seasonal Interchangeable Wooden Gnome Decor Summer Christmas in July Gnome Decorations with Magnet Pieces and Detachable Hats Hanging Welcome Sign

Qunclay$20.774.5★1,491 rev

Interchangeable Gnome Welcome Sign Fall Halloween Door Decoration

Yuzi-n$18.754.7★429 rev

Qunclay Cute Seasonal Interchangeable Wooden Gnome Decor Summer Christmas in July Gnome Decorations with Magnet Pieces and Detachable Hats Hanging Welcome Sign

Qunclay$18.404.5★1,491 rev

Spring Decorations for Home 17.5 Wreath Artificial Summer Wreaths with Gnome and Flowers for Easter Indoor Outdoor Home Festival Celebrations Charming Spring Wreaths for Front Door

LEOKED$18.354.3★32 rev

Wenqik 41 Pcs Interchangeable Seasonal Gnome Welcome Sign Summer Christmas in July Holiday Gnome Decor with Detachable Magnet Hat and Hand Wooden Door Sign for Home Porch Gift(Farmhouse Dark Brown)

Wenqik$22.144.4★154 rev

Newest

by launch date

Ovveroche 23.6 x 9 in Daisy Gnome Hanging Decor Artificial Floral Burlap Gnome Swag for Spring Summer Door Window Wall and Porch Decoration

Ovveroche$21.8311 rev

6mo ago

Interchangeable Spring Seasonal Welcome Gnome Hanging Sign - Farmhouse Front Door Decoration for Holidays - Rustic Round Wood Wreaths with 12 Icons - 11.8x11.8 Inches

KRNVAFJG$11.1530 rev

7mo ago

Spring Decorations for Home 17.5 Wreath Artificial Summer Wreaths with Gnome and Flowers for Easter Indoor Outdoor Home Festival Celebrations Charming Spring Wreaths for Front Door

LEOKED$18.3532 rev

11mo ago

Funny Vintage Metal Tin Signs Gnomeland Security Gnome Policemen Gnome Lover Gift Christmas Gifts Housewarming Gift Vintage Metal Tin Wall Art Sign Yard Decor Sign

WQXHN$9.897 rev

1y ago

Funny Vintage Metal Tin Signs America Gnomes Gnomeland Security Usa Gnomes Gnome Lover Gift Christmas Gifts Housewarming Gift Vintage Metal Tin Wall Art Sign Yard Decor Sign

WQXHN$9.0915 rev

1y ago

What buyers say about gnome wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose10%

“Great gift idea”

Value For Money9%

“Good value”

Quality-Overall8%

“Good variety”

Fun/Entertainment Experience7%

“it's so fun switching out the seasons on the gnome”

Advertised Vs Actual Product7%

“All pieces are as advertised”

Design-Overall6%

“Cute decor for an apartment”

Ease Of Use5%

“Easy to use and very handy”

Size-Overall5%

“just the right dimensions on everything”

Color4%

“The colors are vibrant on it, the lighting is great and overall it's a great value for the money considering how nice it is and how unique”

Material Quality4%

“The material feels strong and durable”

What buyers complain about

Magnetic Strength/Adsorption27%

“Missing magnets”

Size-Overall10%

“Larger that expected”

Quality-Overall9%

“major quality control issues”

Add-Ons/Attachments4%

“Magnets aren't strong enough to hold the attachments”

Thickness4%

“But a little thin”

Durability4%

“Not very durable”

Weather Proof4%

“I would like to add that I don't think the thin material would last in weather elements”

Wood Quality4%

“Low quality wood material that does not stand up to outdoor use”

Strength3%

“it's flimsy”

Thin3%

“Seemed thin and cheap”

Top return reasons

Magnetic Strength/Adsorption26%

Defective Material/Parts24%

Quality-Overall8%

Size-Overall8%

Advertised Vs Actual Product5%

Wood Quality5%