Is gnome blanket profitable to sell on Amazon United States?

The niche generates $36K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (41/100).

How competitive is the gnome blanket niche?

14 brands and 15 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in gnome blanket?

Top complaints mined from reviews: Weight Light. The return rate is 0.9%.

When does demand for gnome blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 29.8× the quietest.

What does it cost to enter the gnome blanket niche?

Listings span $14.86–$33.88; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.

gnome blanket

Skip it

Soft demand (-44.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.45

avg listing price — sweet spot $15–$100

Price range

Great$14.86–$33.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great249.43

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$36K

$36K/yr · 61K searches

Growth

Bad-44.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gnome blanket is a $36K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

gnome blanket market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $35K–$47K; units × avg price
Conversion rate: 2.5%
Avg BSR: #5,384
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 22.1%
Avg brand age: 24 months
Avg seller age: 250 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

13%

Cozy Bliss47%
Huglanket10%
tiosggd10%
Ivarunner9%
zbezbe6%
JOOCAR5%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — -44.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 29.8×

Open Trend

Top gnome blanket search terms

gnome blanket35K/yr -32.7%1.6% conv.
gnome throw blanket9K/yr -47.4%1.3% conv.
gnome blanket throw6K/yr -49.1%1.4% conv.
gnome blankets for adults7K/yr -89.7%0.9% conv.
gnome christmas blanket4K/yr +8.8%0.0% conv.

All search terms

Top gnome blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Beige 50X60inches

Cozy Bliss$18.194.8★963 rev

Cozy Bliss Gnome Coffee Throw Blanket - Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Grey 50X60inches

Cozy Bliss$18.174.8★963 rev

tiosggd Sunflower Gnome Blanket Gnome Gifts for Women Birthday Gnomes Throw Blanket for Mom Wife Girls Friends Adults Flannel Fleece Summer Blanket for Couch Sofa Bed 60x50

tiosggd$19.604.7★75 rev

Huglanket Gnomes Gifts for Women Bed Flannel Plush Blanket (50x 65) for Birthday Thanksgiving Christmas - Beige

Huglanket$29.034.9★21 rev

Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Green 50X60inches

Cozy Bliss$19.254.8★963 rev

Newest

by launch date

TRYYN Adorable Gnome Coffee Flannel Throw Blanket Cute Pink Watercolor Bow Gnomes Decor for Girls Women Cozy Lightweight Fleece Blankets Bedroom Couch Dorm Camping Travel Gifts 50x60inch

TRYYN$25.983 rev

5mo ago

ainori Cute Gnome Floral Fleece Blanket Colorful Flower and Gnomes Blankets Soft and Warm Decorative Throws for Sofa Bedroom Lightweight Throw Gifts for Adults Men Women Teens 50x60

ainori$25.582 rev

5mo ago

Potchen 5 Pcs Mothers Day Gnome Gift for Mom with Throw Blanket Canvas Tote Bag Cosmetic Bag Coffee Mug Socks for Women Mom Mama Mommy Women Birthday Gifts from Daughter Son

Potchen$33.888 rev

10mo ago

Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Beige 50X60inches

Cozy Bliss$18.19963 rev

11mo ago

Cozy Bliss Gnome Spring Throw Blanket - Garden Daisy Floral Design Warm MilkyPlush Throw Blankets Ultra Soft Cozy Blankets for Couch Sofa and Bed Green 50X60inches

Cozy Bliss$19.25963 rev

11mo ago

What buyers say about gnome blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel38%

“Super soft blanket”

Quality-Overall19%

“Great quality”

Gifting Purpose13%

“Perfect Gift”

Color9%

“Love the colors”

Size-Overall6%

“It was perfect size”

Comfort-Overall3%

“Soft and very comfortable material”

Warmth3%

“Love it, it is so soft and warm”

Print Quality3%

“Adorable print, throw is a great size”

Thickness1%

“the perfect thickness”

Washability1%

“have not faded after 3 to 4 washes”

What buyers complain about

Weight Light50%

“Gave as gift lighter than I thought it would be”

Top return reasons

Size-Overall29%

Design-Overall12%

Thin12%

Weight Heavy9%

Advertised Vs Actual Product9%

Color6%

Material Quality6%

Soft Feel6%

Shape/Style6%

Value For Money6%

Common questions

Is gnome blanket profitable to sell on Amazon United States?: The niche generates $36K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (41/100).
How competitive is the gnome blanket niche?: 14 brands and 15 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in gnome blanket?: Top complaints mined from reviews: Weight Light. The return rate is 0.9%.
When does demand for gnome blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 29.8× the quietest.
What does it cost to enter the gnome blanket niche?: Listings span $14.86–$33.88; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.