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Gnome Blanket

Fail

Demand is soft, at -44.3% this quarter, so Gnome Blanket is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$36K/yr61K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
54%top-5 click share · 14 brands · 15 sellers

Flapen Score

Gnome Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Gnome Blanket is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gnome Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Gnome Blanket 61K times last year and spent an estimated $36K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
2.5%
Market size, estimated
$36Ka year
Peak month
December29.8× the quietest month
Top search term
gnome blanket35K searches a year

02 · Price

A sale here is worth $23.45.

Listings sell for $23.45 on average, from $14.86 to $33.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.45 that is $0 to $2K a year per listing.

Average price
$23.45inside the $15 to $100 sweet spot
Price range
$14.86–$33.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #5,384 within Throws. It carries 249 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
22.1%
Average rank
#5,384in Throws
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
249per listing
Listings tracked
23

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Gnome Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

13%

  • Brand 147%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 13%)

Demand

Gnome Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.8×

Search terms

Top Gnome Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gnome blanket35K/yr
  • gnome throw blanket9K/yr
  • gnome blanket throw6K/yr
  • gnome blankets for adults7K/yr
  • gnome christmas blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Gnome Blanket

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Weight Light”
0.9%of orders come back
“Gave as gift lighter than I thought it would be”
A buyer, on “Weight Light”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gnome Blanket questions

Answered from the same tracked data.