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Glow in the Dark Halloween Decorations

Maybe

Search demand grew +213.4% this quarter. But shoppers spend an estimated $30K a year here, so Glow in the Dark Halloween Decorations is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$30K/yr361K searches / yr
90-day growth
+213.4%search demand this quarter
Competition
45%top-5 click share · 29 brands · 38 sellers

Flapen Score

Glow in the Dark Halloween Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Glow in the Dark Halloween Decorations is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow in the Dark Halloween Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Glow in the Dark Halloween Decorations 361K times last year and spent an estimated $30K. The top 5 brands take 45% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +213.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
361K
Growth, 90 days vs prior 90
+213.4%
Conversion, latest week
0.7%
Market size, estimated
$30Ka year
Peak month
October174.4× the quietest month
Top search term
glow in the dark halloween decorations95K searches a year

02 · Price

A sale here is worth $12.16.

Listings sell for $12.16 on average, from $5.42 to $29.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $12.16 that is $1K to $3K a year per listing.

Average price
$12.16under the $15 to $100 sweet spot
Price range
$5.42–$29.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #7,812 within Window Treatments. It carries 1,724 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#7,812in Window Treatments
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,724per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Glow in the Dark Halloween Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

38

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

45%

Top 20: 88%

Open market

49%

  • Brand 115%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Glow in the Dark Halloween Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepOctNovDecJanJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 174.4×

Search terms

Top Glow in the Dark Halloween Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glow in the dark halloween decorations95K/yr
  • halloween glow in the dark40K/yr
  • glow in the dark halloween35K/yr
  • black light halloween decorations53K/yr
  • neon halloween decorations33K/yr
  • halloween glow26K/yr
  • blacklight halloween decorations8K/yr
  • halloween decorations glow in the dark5K/yr
  • glow in the dark halloween decor5K/yr
  • blacklight halloween decor12K/yr

Reviews and returns

What reviews say buyers love and hate about Glow in the Dark Halloween Decorations

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
30%of negative reviews mention “Brightness/Shine/Glow”
2.2%of orders come back
“Also not very bright”
A buyer, on “Brightness/Shine/Glow”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Glow in the Dark Halloween Decorations questions

Answered from the same tracked data.