Is glass incense holder profitable to sell on Amazon United States?

The niche generates $37K/yr across 37 tracked products. 13 of 21 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (49/100).

How competitive is the glass incense holder niche?

23 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in glass incense holder?

Top complaints mined from reviews: Size-Overall, Durability, Wood Quality. The return rate is 1.4%.

When does demand for glass incense holder peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the glass incense holder niche?

Listings span $6.94–$24.05; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.

glass incense holder

Skip it

A small market ($37K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Review moat

Good703.84

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.23

avg listing price — sweet spot $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.94–$24.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Market size

Bad$37K

$37K/yr · 63K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, glass incense holder is a $37K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

glass incense holder market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $40K–$53K; units × avg price
Conversion rate: 4.3%
Avg BSR: #99
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 18 months
Avg seller age: 221 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

47%

Top 20: 86%

Open market

35%

CEREMONY15%
GARMOLY12%
Zeefpod11%
Eavida10%
Moocervi9%
LarFaFa8%

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -8.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top glass incense holder search terms

glass incense holder26K/yr -4.5%3.1% conv.
upside down incense holder9K/yr +7.9%4.5% conv.
incense holder glass7K/yr -11.1%3.1% conv.
glass incense burner9K/yr -15.6%1.4% conv.
glass incense holder for sticks5K/yr -9.8%3.8% conv.
ceremony incense holder5K/yr -47.5%10.7% conv.
goolan incense holder2K/yr -47.5%12.5% conv.

All search terms

Top glass incense holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ceremony Incense Holder Wooden Incense Holder for Sticks with Ash Catcher

CEREMONY$9.944.7★5,672 rev

Incense Holder for Sticks Anti-Ash Flying Incense Burner with 30 Incense Sticks Detachable Glass Ash Catcher (Wood Brown)

GARMOLY$8.784.6★3,103 rev

2 in 1 Incense Holder for Sticks with Glass Ash Catcher Upside Down Anti-Ash Incense Stick Burner for Outdoor Patio Modern Vertical Incense Holder for Home Decor Spa Meditation and Reddish Brown

Zeefpod$9.934.4★687 rev

2 in 1 Incense Holder with Glass Jars Large Incense Holder for Sticks Upside Down Incense Burner with Ash Catcher & Storage for Meditation Yoga Spa Home Decor - 20 Incense Sticks & Brush

LarFaFa$12.894.7★321 rev

Moocervi Incense Holder Hang Upside Down Incense Sticks Burner Holder Storage with Glass Ash Catcher Ideal Gift (Brown)

Moocervi$16.514.6★476 rev

Newest

by launch date

Moocervi Green Glass Incense Holder Colorful Incense Sticks Burner Holder with Storage Hang Upside Down Incense Holder for Sticks with Glass Ash Catcher for Meditation Yoga Spa Room Decor (Green)

Moocervi$23.95476 rev

4mo ago

Bawanglo 2 in 1 Incense Holder for Sticks Vintage Glass Incense Burner

Bawanglo$13.65160 rev

4mo ago

Incense Holder for Sticks 2 in 1 Incense Sticks Burner with Glass Ash Catcher & Storage Upside Down Incense Holder with Brush Anti-Ash for Yoga Meditation Spa Outdoor Patio(Extends 8.7-13.4)

EMETE$12.37118 rev

6mo ago

2 in 1 Incense Holder for Sticks with Glass Ash Catcher Upside Down Anti-Ash Incense Stick Burner Modern Vertical Incense Holder for Yoga Spa Meditation and Home Decor Sqare

Zeefpod$9.62687 rev

6mo ago

Incense Holder for Sticks with Glass Ash Catcher - Upside Down Anti-Ash Flying Incense Burner & Stick Storage Organizer Ideal for Meditation Yoga Zen Home Decor Spa Relaxation Gift

OWLREX$11.4144 rev

7mo ago

What buyers say about glass incense holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Amazing quality”

Ease Of Cleaning13%

“Clean and easy to use”

Design-Overall12%

“Clever design”

Fire Resistance8%

“No worries about anything starting on fire”

Value For Money6%

“Great value”

Advertised Vs Actual Product6%

“As Described”

Ease Of Use5%

“Easy clean”

Size-Overall3%

“the rod fit perfectly”

Shape/Style3%

“I love this style”

Efficiency3%

“This is an efficient”

What buyers complain about

Size-Overall14%

“bit large”

Durability7%

“Easy to break”

Wood Quality7%

“Uneven warped wood”

Strength6%

“Very fragile”

Quality-Overall5%

“Quality Control fail”

Smell4%

“Smells up the whole place”

Thickness3%

“thicker than expected”

Ease Of Cleaning3%

“make a mess”

Adhesion/Stickiness3%

“I think because the stick is upside down”

Design-Overall2%

“but the worst design flaw I've ever seen”

Top return reasons

Size-Overall27%

Defective Material/Parts18%

Advertised Vs Actual Product6%

Functionality-Overall6%

Wood Quality6%

Value For Money3%

Quality-Overall3%

Strength3%

Mechanism Issues3%

Smell3%

Common questions

Is glass incense holder profitable to sell on Amazon United States?: The niche generates $37K/yr across 37 tracked products. 13 of 21 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (49/100).
How competitive is the glass incense holder niche?: 23 brands and 29 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in glass incense holder?: Top complaints mined from reviews: Size-Overall, Durability, Wood Quality. The return rate is 1.4%.
When does demand for glass incense holder peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the glass incense holder niche?: Listings span $6.94–$24.05; the average listing price is $13.23 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.