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Glass Incense Holder

Fail

Shoppers spend an estimated $37K a year here, so Glass Incense Holder is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$37K/yr63K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
47%top-5 click share · 23 brands · 29 sellers

Flapen Score

Glass Incense Holder against its category

The dotted line is the Home & Kitchen average. Past it, Glass Incense Holder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glass Incense Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Glass Incense Holder 63K times last year and spent an estimated $37K. The top 5 brands take 57% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
4.3%
Market size, estimated
$37Ka year
Peak month
December1.5× the quietest month
Top search term
glass incense holder26K searches a year

02 · Price

A sale here is worth $13.23.

Listings sell for $13.23 on average, from $6.94 to $24.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.23 that is $1K to $3K a year per listing.

Average price
$13.23under the $15 to $100 sweet spot
Price range
$6.94–$24.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Home Fragrance. It carries 704 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Home Fragrance
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
704per listing
Listings tracked
37

04 · Newcomers

13 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
13Amazon's first-year sales bar
Average brand age
18 months

Products

Top Glass Incense Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

29

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

47%

Top 20: 86%

Open market

35%

  • Brand 115%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Glass Incense Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Glass Incense Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glass incense holder26K/yr
  • upside down incense holder9K/yr
  • incense holder glass7K/yr
  • glass incense burner9K/yr
  • glass incense holder for sticks5K/yr
  • ceremony incense holder5K/yr
  • goolan incense holder2K/yr

Reviews and returns

What reviews say buyers love and hate about Glass Incense Holder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.4%of orders come back
“bit large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glass Incense Holder questions

Answered from the same tracked data.