Giving Plate
FailShoppers spend an estimated $12K a year here, so Giving Plate is a Fail.
- Flapen Score
- 33 / 100Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 4933
- Market size
- $12K/yr41K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 23 sellers
Flapen Score
Giving Plate against its category
The dotted line is the Home & Kitchen average. Past it, Giving Plate is stronger. Inside it, weaker.
Market
The Giving Plate market on Amazon at a glance
Shoppers on Amazon United States searched for Giving Plate 41K times last year and spent an estimated $12K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $12Ka year
- Peak month
- December15.5× the quietest month
- Top search term
- the giving plate16K searches a year
02 · Price
A sale here is worth $25.37.
Listings sell for $25.37 on average, from $10.29 to $39.87. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.37 that is $0 to $3K a year per listing.
- Average price
- $25.37inside the $15 to $100 sweet spot
- Price range
- $10.29–$39.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #1,807 within Tableware. It carries 1,679 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 69%
- Out of stock, average day
- 40.8%
- Average rank
- #1,807in Tableware
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,679per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Giving Plate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pavilion - The Giving Plate - 10.5 Serving Tray Platter Plate Thanksgiving Fall Serveware Friendship Family
- Price
- $28.86
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2y ago

Mardonyx The Giving Plate Unbreakable Food-Safe Serving Plate Microwave-Safe Plastic Non-Ceramic Housewarming & Hostess Gift
- Price
- $39.49
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 1y ago

Giving Plate Nautical Themed Pass Along Platter 12 Dia
- Price
- $34.78
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Pfaltzgraff Winterberry 12 Days Plate of Sharing 13 Inch
- Price
- $21.49
- Rating
- 4.8/5
- Reviews
- 61
- Age
- 2y ago

Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware
- Price
- $25.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
HOME SMILE Mothers Day Aunt Gifts from Niece Aunt and Niece Gifts Ceramic Jewelry Dish Tray for Aunts BirthdayValentines Thanksgiving Xmas-Aunt and Niece Share an Unbreakable Bone
- Price
- $10.29
- Rating
- 4.8/5
- Reviews
- 26,515
- Age
- 1y ago

Bestie Gifts for Women Friendship Jewelry Dish Trinket Tray Gifts for Friends Female Friend Gifts for Women Birthday BFF Soul Sister Work Bestie Gifts for Thanksgiving Gifts (White-Friend7)
- Price
- $10.95
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1y ago

Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware
- Price
- $25.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Mud Pie Farmhouse Sentiment Plate Best 6 1/2 X 11
- Price
- $29.41
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 3y ago

Blue Sky Clayworks Barnaby Santa Giving Dinner Plate 11 D
- Price
- $15.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch date
Mardonyx Giving Plate Unbreakable Medical-Grade Polymer 10 Inch Dishwasher Safe Microwave Safe Recyclable Gift Sharing Platter
- Price
- $39.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Blue Sky Clayworks Barnaby Santa Giving Dinner Plate 11 D
- Price
- $15.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware
- Price
- $25.34
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Bestie Gifts for Women Friendship Jewelry Dish Trinket Tray Gifts for Friends Female Friend Gifts for Women Birthday BFF Soul Sister Work Bestie Gifts for Thanksgiving Gifts (White-Friend7)
- Price
- $10.95
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 1y ago

Mardonyx The Giving Plate Unbreakable Food-Safe Serving Plate Microwave-Safe Plastic Non-Ceramic Housewarming & Hostess Gift
- Price
- $39.49
- Rating
- 2.4/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
23
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
16%
- Pavilion Gift Company32%
- Mardonyx13%
- Personalization Universe12%
- Nautical Tropical11%
- Pfaltzgraff10%
- Lighthouse Christian Products8%
- Open — no brand owns it (5 brands, 16%)
Demand
Giving Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.5×
Search terms
Top Giving Plate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the giving plate16K/yr
- giving plate17K/yr
- giving plates for passing to others8K/yr
Reviews and returns
What reviews say buyers love and hate about Giving Plate
We read the reviews and the return reasons for every product selling here.
“There was no clear size in the description of the plate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Giving Plate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









