giving plate
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.37avg listing price — sweet spot $15–$100
Price range
Great$10.29–$39.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,678.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Market size
Bad$12K$12K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, giving plate is a $12K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
giving plate market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$19K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,807
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 63%
- Out of stock
- 40.8%
- Avg brand age
- 51 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Pavilion Gift Company32%
- Mardonyx13%
- Personalization Universe12%
- Nautical Tropical11%
- Pfaltzgraff10%
- Lighthouse Christian Products8%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.5×
Top giving plate search terms
- the giving plate16K/yr
- giving plate17K/yr
- giving plates for passing to others8K/yr
Top giving plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pavilion - The Giving Plate - 10.5 Serving Tray Platter Plate Thanksgiving Fall Serveware Friendship Family
Pavilion Gift Company$28.865.0★12 rev
Mardonyx The Giving Plate Unbreakable Food-Safe Serving Plate Microwave-Safe Plastic Non-Ceramic Housewarming & Hostess Gift
Mardonyx$39.492.4★5 rev
Giving Plate Nautical Themed Pass Along Platter 12 Dia
Nautical Tropical$34.785.0★2 rev
Pfaltzgraff Winterberry 12 Days Plate of Sharing 13 Inch
Pfaltzgraff$21.494.8★61 rev
Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware
Personalization Universe$25.340.0★0 rev
Newest
by launch date
Mardonyx Giving Plate Unbreakable Medical-Grade Polymer 10 Inch Dishwasher Safe Microwave Safe Recyclable Gift Sharing Platter
Mardonyx$39.870 rev
Blue Sky Clayworks Barnaby Santa Giving Dinner Plate 11 D
Blue Sky Clayworks$15.830 rev
Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware
Personalization Universe$25.340 rev
Bestie Gifts for Women Friendship Jewelry Dish Trinket Tray Gifts for Friends Female Friend Gifts for Women Birthday BFF Soul Sister Work Bestie Gifts for Thanksgiving Gifts (White-Friend7)
MQPPKJ$10.9546 rev
Mardonyx The Giving Plate Unbreakable Food-Safe Serving Plate Microwave-Safe Plastic Non-Ceramic Housewarming & Hostess Gift
Mardonyx$39.495 rev
Trending
90-day click momentum
HOME SMILE Mothers Day Aunt Gifts from Niece Aunt and Niece Gifts Ceramic Jewelry Dish Tray for Aunts BirthdayValentines Thanksgiving Xmas-Aunt and Niece Share an Unbreakable Bone
HOME SMILE$10.294.8★
Bestie Gifts for Women Friendship Jewelry Dish Trinket Tray Gifts for Friends Female Friend Gifts for Women Birthday BFF Soul Sister Work Bestie Gifts for Thanksgiving Gifts (White-Friend7)
MQPPKJ$10.954.8★
Personalization Universe Personalized Giving Plate Custom Holiday Serving Plate 10 Polymer Kitchen Dishware
Personalization Universe$25.340.0★
Mud Pie Farmhouse Sentiment Plate Best 6 1/2 X 11
Mud Pie$29.414.7★
Blue Sky Clayworks Barnaby Santa Giving Dinner Plate 11 D
Blue Sky Clayworks$15.830.0★
What buyers say about giving plate
What buyers praise and complain about, mined from review topics.What buyers love
“The plate itself is done nicely”
“Nice gift item”
“they are a very nice size”
“Exactly as pictured”
“Very pretty”
“Very heavy and nice quality”
What buyers complain about
“There was no clear size in the description of the plate”
Top return reasons
Common questions
- Is giving plate profitable to sell on Amazon United States?
- The niche generates $12K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the giving plate niche?
- 11 brands and 23 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in giving plate?
- Top complaints mined from reviews: Size-Overall. The return rate is 5.0%.
- When does demand for giving plate peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.5× the quietest.
- What does it cost to enter the giving plate niche?
- Listings span $10.29–$39.87; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 1,679 reviews — the moat a new listing must climb.