Giving Plate
FailShoppers spend an estimated $12K a year here, so Giving Plate is a Fail.
- Flapen Score
- 33 / 100Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 4933
- Market size
- $12K/yr41K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 23 sellers
Flapen Score
Giving Plate against its category
The dotted line is the Home & Kitchen average. Past it, Giving Plate is stronger. Inside it, weaker.
Market
The Giving Plate market on Amazon at a glance
Shoppers on Amazon United States searched for Giving Plate 41K times last year and spent an estimated $12K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $12Ka year
- Peak month
- December15.5× the quietest month
- Top search term
- the giving plate16K searches a year
02 · Price
A sale here is worth $25.37.
Listings sell for $25.37 on average, from $10.29 to $39.87. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.37 that is $0 to $3K a year per listing.
- Average price
- $25.37inside the $15 to $100 sweet spot
- Price range
- $10.29–$39.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #1,807 within Tableware. It carries 1,679 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 69%
- Out of stock, average day
- 40.8%
- Average rank
- #1,807in Tableware
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 1,679per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Giving Plate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
23
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Brand 132%
- Brand 213%
- Brand 312%
- Brand 411%
- Brand 510%
- Brand 68%
- Open — no brand owns it (5 brands, 16%)
Demand
Giving Plate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.5×
Search terms
Top Giving Plate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the giving plate16K/yr
- giving plate17K/yr
- giving plates for passing to others8K/yr
Reviews and returns
What reviews say buyers love and hate about Giving Plate
We read the reviews and the return reasons for every product selling here.
“There was no clear size in the description of the plate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Giving Plate questions
Answered from the same tracked data.









