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Gingham Sheets

Fail

Buyers convert on only 0.4% of searches, so Gingham Sheets is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$139K/yr733K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
46%top-5 click share · 15 brands · 20 sellers

Flapen Score

Gingham Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Gingham Sheets is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Gingham Sheets 733K times last year and spent an estimated $139K. The top 5 brands take 75% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
733K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
0.4%
Market size, estimated
$139Ka year
Peak month
August1.6× the quietest month
Top search term
gingham sheets287K searches a year

02 · Price

A sale here is worth $42.15.

Listings sell for $42.15 on average, from $24.33 to $87.76. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $42.15 that is $0 to $4K a year per listing.

Average price
$42.15inside the $15 to $100 sweet spot
Price range
$24.33–$87.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #243 within Sheets & Pillowcases. It carries 20,241 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#243in Sheets & Pillowcases
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
20,241per listing
Listings tracked
31

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gingham Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

20%

  • Brand 127%
  • Brand 222%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Gingham Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Gingham Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham sheets287K/yr
  • plaid sheets88K/yr
  • gingham sheets queen47K/yr
  • gingham bed sheets43K/yr
  • checkered sheets44K/yr
  • brown gingham sheets37K/yr
  • plaid bed sheets30K/yr
  • cotton gingham sheets19K/yr
  • gingham cotton sheets15K/yr
  • gingham sheet set15K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Sheets

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Thickness”
3.1%of orders come back
“Sheets are thin”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gingham Sheets questions

Answered from the same tracked data.