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46

gingham quilt

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 14Growth 37Conversion 7Competition 84Returns 37Price range 58Avg price 91Brand share 51Review moat 57Quality gap 55

Avg price

Great$55.14

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Good$29.56–$150.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,212.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Bad$55K

$55K/yr · 191K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, gingham quilt is a $55K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

gingham quilt market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$41K–$55K
units × avg price
Conversion rate
0.5%
Avg BSR
#231
Page quality
0%
Prime
99%
Sponsored
84%
Out of stock
1.5%
Avg brand age
33 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

29

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

31%

Top 20: 65%

Open market

22%

  • NSNLGSGC40%
  • Andency13%
  • TOCOMOA9%
  • LifeTB7%
  • SunNewt5%
  • Martha Stewart4%

Demand

Weekly Amazon search volume, last 24 weeks — +9.2% search growth over the last 90 days.
5K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top gingham quilt search terms

  • gingham quilt51K/yr
  • gingham comforter king32K/yr
  • tan gingham comforter19K/yr
  • gingham quilt queen10K/yr
  • gingham king comforter14K/yr
  • gingham king comforter set7K/yr
  • gingham bedding king10K/yr
  • queen comforter set gingham6K/yr
  • gingham comforter full8K/yr
  • king gingham comforter7K/yr
All search terms

Top gingham quilt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gingham quilt

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Its soft”

Comfort-Overall17%

“So comfortable”

Quality-Overall10%

“The set is good quality for the price”

Color6%

“A great neutral color”

Warmth5%

“So cooling and so soft”

Size-Overall5%

“Fits perfect”

Weight Light5%

“This quilt is the perfect lightweight quilt”

Value For Money4%

“Good for the price”

Washability2%

“Washes well”

Upholstery/Fabric Quality2%

“the fabric is very good”

What buyers complain about

Size-Overall13%

“Runs small”

Quality-Overall8%

“the quality was subpar”

Thickness5%

“The photos make it look thicker than it is”

Color5%

“I think I may get a darker color”

Durability4%

“it started falling apart after the first wash”

Material Quality4%

“Cheap material and cheaply made”

Advertised Vs Actual Product3%

“doesnt look like advertised photo”

Hard Feel3%

“VERY ROUGH and scratchy”

Washability2%

“Very disappointed in how its held up in the washer”

Comfort-Overall2%

“Not comfy at all”

Top return reasons

Color29%
Size-Overall26%
Material Quality9%
Advertised Vs Actual Product7%
Thin4%
Comfort-Overall4%
Quality-Overall4%
Display Colors3%
Value For Money2%
Stitch/Finish/Polish1%

Common questions

Is gingham quilt profitable to sell on Amazon United States?
The niche generates $55K/yr across 68 tracked products. 13 of 27 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (46/100).
How competitive is the gingham quilt niche?
23 brands and 29 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in gingham quilt?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.0%.
What does it cost to enter the gingham quilt niche?
Listings span $29.56–$150.49; the average listing price is $55.14 (sweet spot $15–$100). The average incumbent carries 1,213 reviews — the moat a new listing must climb.