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Gingham Quilt

Fail

Buyers convert on only 0.5% of searches, so Gingham Quilt is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$55K/yr191K searches / yr
90-day growth
+9.2%search demand this quarter
Competition
31%top-5 click share · 23 brands · 29 sellers

Flapen Score

Gingham Quilt against its category

The dotted line is the Home & Kitchen average. Past it, Gingham Quilt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for Gingham Quilt 191K times last year and spent an estimated $55K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
+9.2%
Conversion, latest week
0.5%
Market size, estimated
$55Ka year
Top search term
gingham quilt51K searches a year

02 · Price

A sale here is worth $55.14.

Listings sell for $55.14 on average, from $29.56 to $150.49. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $55.14 that is $0 to $6K a year per listing.

Average price
$55.14inside the $15 to $100 sweet spot
Price range
$29.56–$150.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #231 within Comforters & Sets. It carries 1,213 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
1.5%
Average rank
#231in Comforters & Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,213per listing
Listings tracked
68

04 · Newcomers

13 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
13Amazon's first-year sales bar
Average brand age
33 months

Products

Top Gingham Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

29

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

31%

Top 20: 65%

Open market

22%

  • Brand 140%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Gingham Quilt search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Gingham Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham quilt51K/yr
  • gingham comforter king32K/yr
  • tan gingham comforter19K/yr
  • gingham quilt queen10K/yr
  • gingham king comforter14K/yr
  • gingham king comforter set7K/yr
  • gingham bedding king10K/yr
  • queen comforter set gingham6K/yr
  • gingham comforter full8K/yr
  • king gingham comforter7K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Quilt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Runs small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gingham Quilt questions

Answered from the same tracked data.