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Gingham Duvet Cover

Fail

Buyers convert on only 0.8% of searches, so Gingham Duvet Cover is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$260K/yr635K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
48%top-5 click share · 18 brands · 27 sellers

Flapen Score

Gingham Duvet Cover against its category

The dotted line is the Home & Kitchen average. Past it, Gingham Duvet Cover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingham Duvet Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Gingham Duvet Cover 635K times last year and spent an estimated $260K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
0.8%
Market size, estimated
$260Ka year
Peak month
August2.3× the quietest month
Top search term
gingham duvet cover224K searches a year

02 · Price

A sale here is worth $49.37.

Listings sell for $49.37 on average, from $22.08 to $85.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $49.37 that is $5K to $12K a year per listing.

Average price
$49.37inside the $15 to $100 sweet spot
Price range
$22.08–$85.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Duvet Covers & Sets. It carries 944 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#127in Duvet Covers & Sets
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
944per listing
Listings tracked
36

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Gingham Duvet Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

27

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

48%

Top 20: 83%

Open market

26%

  • Brand 126%
  • Brand 216%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Gingham Duvet Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Gingham Duvet Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingham duvet cover224K/yr
  • plaid duvet cover86K/yr
  • gingham duvet cover king50K/yr
  • gingham duvet cover queen41K/yr
  • checkered duvet cover32K/yr
  • gingham duvet22K/yr
  • duvet cover gingham22K/yr
  • brown gingham duvet cover24K/yr
  • plaid duvet cover queen33K/yr
  • plaid duvet15K/yr

Reviews and returns

What reviews say buyers love and hate about Gingham Duvet Cover

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Quality-Overall”
4.7%of orders come back
“Very cheaply made”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gingham Duvet Cover questions

Answered from the same tracked data.