Gingham Duvet Cover
FailBuyers convert on only 0.8% of searches, so Gingham Duvet Cover is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $260K/yr635K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 48%top-5 click share · 18 brands · 27 sellers
Flapen Score
Gingham Duvet Cover against its category
The dotted line is the Home & Kitchen average. Past it, Gingham Duvet Cover is stronger. Inside it, weaker.
Market
The Gingham Duvet Cover market on Amazon at a glance
Shoppers on Amazon United States searched for Gingham Duvet Cover 635K times last year and spent an estimated $260K. The top 5 brands take 68% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.
- Searches, last 12 months
- 635K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $260Ka year
- Peak month
- August2.3× the quietest month
- Top search term
- gingham duvet cover224K searches a year
02 · Price
A sale here is worth $49.37.
Listings sell for $49.37 on average, from $22.08 to $85.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $49.37 that is $5K to $12K a year per listing.
- Average price
- $49.37inside the $15 to $100 sweet spot
- Price range
- $22.08–$85.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Duvet Covers & Sets. It carries 944 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Duvet Covers & Sets
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 944per listing
- Listings tracked
- 36
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Gingham Duvet Cover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
27
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
26%
- Brand 126%
- Brand 216%
- Brand 313%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Gingham Duvet Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Search terms
Top Gingham Duvet Cover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gingham duvet cover224K/yr
- plaid duvet cover86K/yr
- gingham duvet cover king50K/yr
- gingham duvet cover queen41K/yr
- checkered duvet cover32K/yr
- gingham duvet22K/yr
- duvet cover gingham22K/yr
- brown gingham duvet cover24K/yr
- plaid duvet cover queen33K/yr
- plaid duvet15K/yr
Reviews and returns
What reviews say buyers love and hate about Gingham Duvet Cover
We read the reviews and the return reasons for every product selling here.
“Very cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gingham Duvet Cover questions
Answered from the same tracked data.









