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Gingerbread Kitchen Towels

Fail

The top 5 products take 100% of clicks, so Gingerbread Kitchen Towels is a Fail.

Flapen Score
19
19 / 100
Ranks 11,159 of 11,240 Home & Kitchen niches · −30 vs the category median of 49
Market size
$26K/yr85K searches / yr
90-day growth
-26.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Gingerbread Kitchen Towels against its category

The dotted line is the Home & Kitchen average. Past it, Gingerbread Kitchen Towels is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Kitchen Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Kitchen Towels 85K times last year and spent an estimated $26K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-26.5%
Conversion, latest week
3.1%
Market size, estimated
$26Ka year
Peak month
November246.3× the quietest month
Top search term
gingerbread kitchen towels32K searches a year

02 · Price

A sale here is worth $9.99.

Listings sell for $9.99 on average, from $7.48 to $11.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $9.99 that is $0 to $999 a year per listing.

Average price
$9.99under the $15 to $100 sweet spot
Price range
$7.48–$11.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$999
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.8% of listings are out of stock. The average listing ranks #5,704 within Towels. It carries 66 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
32.8%
Average rank
#5,704in Towels
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
66per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Gingerbread Kitchen Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 231%
  • Brand 318%
  • Brand 415%

Demand

Gingerbread Kitchen Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26FebMarJunJulAugSepOctNovDecJanFebMar

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 246.3×

Search terms

Top Gingerbread Kitchen Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingerbread kitchen towels32K/yr
  • gingerbread hand towels15K/yr
  • gingerbread towels10K/yr
  • gingerbread kitchen towel4K/yr
  • gingerbread dish towels7K/yr
  • gingerbread hand towel4K/yr
  • gingerbread bathroom towels7K/yr
  • gingerbread bath towels5K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Kitchen Towels

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Upholstery/Fabric Quality”
4.3%of orders come back
“The fabric is trash”
A buyer, on “Upholstery/Fabric Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gingerbread Kitchen Towels questions

Answered from the same tracked data.