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Gingerbread Door Cover

Fail

The top 5 products take 100% of clicks, so Gingerbread Door Cover is a Fail.

Flapen Score
23
23 / 100
Ranks 11,069 of 11,240 Home & Kitchen niches · −26 vs the category median of 49
Market size
$10K/yr115K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 23 sellers

Flapen Score

Gingerbread Door Cover against its category

The dotted line is the Home & Kitchen average. Past it, Gingerbread Door Cover is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Door Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Door Cover 115K times last year and spent an estimated $10K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
0.8%
Market size, estimated
$10Ka year
Peak month
November317.5× the quietest month
Top search term
gingerbread door cover45K searches a year

02 · Price

A sale here is worth $10.84.

Listings sell for $10.84 on average, from $7.14 to $13.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.84 that is $0 to $1K a year per listing.

Average price
$10.84under the $15 to $100 sweet spot
Price range
$7.14–$13.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #18,320 within Banners. It carries 2,505 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
17.8%
Average rank
#18,320in Banners
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,505per listing
Listings tracked
4

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Gingerbread Door Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 221%
  • Brand 317%
  • Brand 416%
  • Open — no brand owns it (0%)

Demand

Gingerbread Door Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarAugNov

Peak months: Nov, Dec · busiest ÷ quietest = 317.5×

Search terms

Top Gingerbread Door Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingerbread door cover45K/yr
  • gingerbread door decor27K/yr
  • gingerbread house door cover12K/yr
  • gingerbread door5K/yr
  • gingerbread house door decorations8K/yr
  • ginger bread door decor5K/yr
  • gingerbread door decorations13K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Door Cover

We read the reviews and the return reasons for every product selling here.

33%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Too tiny”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Gingerbread Door Cover questions

Answered from the same tracked data.