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Gingerbread Blanket

Fail

Shoppers spend an estimated $0 a year here, so Gingerbread Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$0/yr136K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
66%top-5 click share · 12 brands · 14 sellers

Flapen Score

Gingerbread Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Gingerbread Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Blanket 136K times last year and spent an estimated $0. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
November270.1× the quietest month
Top search term
gingerbread blanket58K searches a year

02 · Price

A sale here is worth $22.60.

Listings sell for $22.60 on average, from $10.25 to $38.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.60 that is $0 to $2K a year per listing.

Average price
$22.60inside the $15 to $100 sweet spot
Price range
$10.25–$38.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #8,773 within Throws. It carries 162 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
92%
Out of stock, average day
30.5%
Average rank
#8,773in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
162per listing
Listings tracked
12

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Gingerbread Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

27%

  • Brand 120%
  • Brand 220%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Gingerbread Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 270.1×

Search terms

Top Gingerbread Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingerbread blanket58K/yr
  • gingerbread throw blanket33K/yr
  • gingerbread man blanket9K/yr
  • gingerbread throw11K/yr
  • gingerbread blanket throw12K/yr
  • gingerbread christmas blanket6K/yr
  • christmas blanket gingerbread3K/yr
  • ginger bread blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Blanket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Print Quality”
4.0%of orders come back
“mediocre print”
A buyer, on “Print Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gingerbread Blanket questions

Answered from the same tracked data.