Is gilmore girls blanket profitable to sell on Amazon United States?

The niche generates $70K/yr across 20 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (41/100).

How competitive is the gilmore girls blanket niche?

11 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in gilmore girls blanket?

Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.3%.

When does demand for gilmore girls blanket peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 17.9× the quietest.

What does it cost to enter the gilmore girls blanket niche?

Listings span $10.42–$51.92; the average listing price is $25.38 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.

gilmore girls blanket

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Avg price

Incredible$25.38

avg listing price — sweet spot $15–$100

Review moat

Great195.4

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.42–$51.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 228K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, gilmore girls blanket is a $70K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

gilmore girls blanket market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $102K–$127K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,867
Page quality: 0%
Prime: 95%
Sponsored: 85%
Out of stock: 29.2%
Avg brand age: 24 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Jay Franco29%
qwwymgs22%
YiCoogius21%
Generic8%
Hallmark7%
Mirelido3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.9×

Open Trend

Top gilmore girls blanket search terms

gilmore girls blanket213K/yr -1.5%2.1% conv.
gilmore girls throw blanket7K/yr +9.4%1.3% conv.
gilmore girl blanket5K/yr +44.6%1.5% conv.
gilmore girls blanket tj maxx4K/yr +73.3%2.0% conv.

All search terms

Top gilmore girls blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soft Anti-Pilling Fleece Flannel Blanket Cozy and Warm Throw Blanket for Sofa Bed Camping Hypoallergenic & Wrinkle Resistant (50x40)

qwwymgs$26.614.5★145 rev

Flannel Fleece Throw Blanket Ultra-Soft Fleece Anti-Pilling Super Soft Cozy Plush Blanket Lightweight Warm Fuzzy Blanket for Couch Bed Sofa Travel All Seasons 50x40 Inch

YiCoogius$21.804.4★22 rev

Jay Franco Plush Throw Blanket 46 x 60 Inch Kids Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Teal - Gilmore Girls

Jay Franco$23.754.6★756 rev

Jay Franco Gilmore Girls Feather Knit Fluffy Throw Blanket - Stars Hallow Fuzzy Blanket Measures 50 x 60 inch - Super Soft Lightweight Bedding

Jay Franco$35.284.8★785 rev

Hallmark Gilmore Girls Stars Hollow Map Throw Blanket Birthday for Moms Daughters Teens 50 x 60

Hallmark$42.054.8★289 rev

Newest

by launch date

Kunzite Gilmore Flannel Girls Throw Blanket Queen Size Brown 40x50 Inches 40x50 Inches

Kunzite$19.720 rev

3w ago

Saicolb Gilmore Girls Throw Blanket Cozy Soft Flannel Fleece Blanket 50x60 Lightweight Anti-Pilling Warm Gifts for Couch Sofa Bed Car Blue

Saicolb$19.7322 rev

2mo ago

Soft Anti-Pilling Fleece Flannel Blanket Cozy and Warm Throw Blanket for Sofa Bed Camping Hypoallergenic & Wrinkle Resistant (61x51)

qwwymgs$30.02145 rev

2mo ago

Flannel Fleece Throw Blanket Ultra-Soft Fleece Anti-Pilling Super Soft Cozy Plush Blanket Lightweight Warm Fuzzy Blanket for Couch Bed Sofa Travel All Seasons 50x40 Inch

YiCoogius$21.8022 rev

4mo ago

Luxurious Flannel Blanket Featuring Girls Inspired Design Ideal for TV Girl Fans and Gift Merchandise Super Soft Cozy Throw for Bedroom Living Room Machine Washable Easy Care (Orange)

Mirelido$21.425 rev

4mo ago

What buyers say about gilmore girls blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel25%

“Soft and Cozy”

Color8%

“The colors are vibrant”

Size-Overall7%

“The sizing was also accurate to the listed dimensions”

Gifting Purpose6%

“makes for an absolute perfect gift”

Advertised Vs Actual Product5%

“Exactly as described”

Weight Light5%

“lightweight it feels”

Design-Overall5%

“The design is definitely the standout feature”

Comfort-Overall4%

“comfortable”

Quality-Overall4%

“Nice quality for the price—great everyday blanket”

Print Quality4%

“Quality print and vibrant colors”

What buyers complain about

Size-Overall16%

“It is a smaller throw size”

Thickness15%

“Its also very thin”

Advertised Vs Actual Product6%

“its definitely not flannel like advertised”

Material Quality5%

“cheaply made, thin blanket with two locations that are cut off”

Thin4%

“Too thin”

Quality-Overall4%

“Needs improvement”

Warmth1%

“This will not keep you warm even a little bit”

Value For Money1%

“Just not worth tje price”

Print Quality1%

“The real problem is the print quality control”

Hard Feel1%

“not as cozy soft flannel fleece as listed”

Top return reasons

Size-Overall49%

Thin10%

Material Quality9%

Quality-Overall7%

Print Quality5%

Advertised Vs Actual Product4%

Thickness3%

Value For Money3%

Soft Feel3%

Transparency2%

Common questions

Is gilmore girls blanket profitable to sell on Amazon United States?: The niche generates $70K/yr across 20 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (41/100).
How competitive is the gilmore girls blanket niche?: 11 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in gilmore girls blanket?: Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.3%.
When does demand for gilmore girls blanket peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 17.9× the quietest.
What does it cost to enter the gilmore girls blanket niche?: Listings span $10.42–$51.92; the average listing price is $25.38 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.