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Gilmore Girls Blanket

Fail

Buyers convert on only 1.2% of searches, so Gilmore Girls Blanket is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$70K/yr228K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
67%top-5 click share · 11 brands · 16 sellers

Flapen Score

Gilmore Girls Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Gilmore Girls Blanket is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gilmore Girls Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Gilmore Girls Blanket 228K times last year and spent an estimated $70K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
1.2%
Market size, estimated
$70Ka year
Peak month
December17.9× the quietest month
Top search term
gilmore girls blanket213K searches a year

02 · Price

A sale here is worth $25.38.

Listings sell for $25.38 on average, from $10.42 to $51.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $25.38 that is $6K to $13K a year per listing.

Average price
$25.38inside the $15 to $100 sweet spot
Price range
$10.42–$51.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #1,867 within Throws. It carries 195 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
29.2%
Average rank
#1,867in Throws
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
195per listing
Listings tracked
20

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Gilmore Girls Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • Brand 129%
  • Brand 222%
  • Brand 321%
  • Brand 48%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (5 brands, 9%)

Demand

Gilmore Girls Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.9×

Search terms

Top Gilmore Girls Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gilmore girls blanket213K/yr
  • gilmore girls throw blanket7K/yr
  • gilmore girl blanket5K/yr
  • gilmore girls blanket tj maxx4K/yr

Reviews and returns

What reviews say buyers love and hate about Gilmore Girls Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
2.3%of orders come back
“It is a smaller throw size”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gilmore Girls Blanket questions

Answered from the same tracked data.