Skip to content

Gifts for Boyfriends Mom

Maybe

Products sell for $23.09 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Gifts for Boyfriends Mom is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$54K/yr383K searches / yr
90-day growth
+63.9%search demand this quarter
Competition
51%top-5 click share · 28 brands · 35 sellers

Flapen Score

Gifts for Boyfriends Mom against its category

The dotted line is the Home & Kitchen average. Past it, Gifts for Boyfriends Mom is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gifts for Boyfriends Mom market on Amazon at a glance

Shoppers on Amazon United States searched for Gifts for Boyfriends Mom 383K times last year and spent an estimated $54K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
383K
Growth, 90 days vs prior 90
+63.9%
Conversion, latest week
0.6%
Market size, estimated
$54Ka year
Peak month
December40.1× the quietest month
Top search term
gifts for boyfriends mom97K searches a year

02 · Price

A sale here is worth $23.09.

Listings sell for $23.09 on average, from $5.90 to $96.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.09 that is $0 to $2K a year per listing.

Average price
$23.09inside the $15 to $100 sweet spot
Price range
$5.90–$96.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #2,591 within Wearable Blankets. It carries 2,140 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#2,591in Wearable Blankets
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,140per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gifts for Boyfriends Mom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

35

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

51%

Top 20: 88%

Open market

40%

  • Brand 122%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Gifts for Boyfriends Mom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 40.1×

Search terms

Top Gifts for Boyfriends Mom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gifts for boyfriends mom97K/yr
  • gifts for elderly mom36K/yr
  • useful gifts mom33K/yr
  • gadgets for mom17K/yr
  • gifts for busy moms38K/yr
  • high end gifts for mom17K/yr
  • gifts for young moms24K/yr
  • gift for elderly mom10K/yr
  • son to mom gifts14K/yr
  • gift for mon7K/yr

Reviews and returns

What reviews say buyers love and hate about Gifts for Boyfriends Mom

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Warmth”
13%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Way too big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gifts for Boyfriends Mom questions

Answered from the same tracked data.