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Giant Candle

Fail

Buyers convert on only 1.3% of searches, so Giant Candle is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$402K/yr304K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
47%top-5 click share · 12 brands · 20 sellers

Flapen Score

Giant Candle against its category

The dotted line is the Home & Kitchen average. Past it, Giant Candle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giant Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Giant Candle 304K times last year and spent an estimated $402K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
1.3%
Market size, estimated
$402Ka year
Peak month
December2.8× the quietest month
Top search term
big ass candle33K searches a year

02 · Price

A sale here is worth $99.24.

Listings sell for $99.24 on average, from $18.45 to $296.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $99.24 that is $0 to $10K a year per listing.

Average price
$99.24inside the $15 to $100 sweet spot
Price range
$18.45–$296.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #574 within Candles. It carries 634 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
68%
Out of stock, average day
11.8%
Average rank
#574in Candles
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
634per listing
Listings tracked
28

04 · Newcomers

9 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
47 months

Products

Top Giant Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

10%

  • Brand 150%
  • Brand 220%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Giant Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Giant Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big ass candle33K/yr
  • big assed candle27K/yr
  • huge candle41K/yr
  • m&sense candles23K/yr
  • 5 wick candle24K/yr
  • oversized candle15K/yr
  • big ass candles7K/yr
  • jumbo candle12K/yr
  • large decorative candle8K/yr
  • woodwick ellipse candles14K/yr

Reviews and returns

What reviews say buyers love and hate about Giant Candle

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Smell”
27%of negative reviews mention “Smell”
1.8%of orders come back
“Not much in fragrance”
A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Giant Candle questions

Answered from the same tracked data.