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Ghost Wreath

Fail

The top 5 products take 100% of clicks, so Ghost Wreath is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$18K/yr74K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Ghost Wreath against its category

The dotted line is the Home & Kitchen average. Past it, Ghost Wreath is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Wreath 74K times last year and spent an estimated $18K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
$18Ka year
Top search term
ghost wreath39K searches a year

02 · Price

A sale here is worth $25.28.

Listings sell for $25.28 on average, from $14.13 to $47.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $25.28 that is $3K to $6K a year per listing.

Average price
$25.28inside the $15 to $100 sweet spot
Price range
$14.13–$47.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 37.9% of listings are out of stock. The average listing ranks #18,615 within Wreaths. It carries 62 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
37.9%
Average rank
#18,615in Wreaths
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
62per listing
Listings tracked
5

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Ghost Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 224%
  • Brand 34%
  • Brand 44%
  • Brand 53%

Demand

Ghost Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprJunJul

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 334.3× · 10 of 12 months tracked

Search terms

Top Ghost Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost wreath39K/yr
  • ghost wreath for door13K/yr
  • lit ghost wreath4K/yr
  • light up ghost wreath3K/yr
  • ghost wreaths for front door5K/yr
  • halloween ghost wreath5K/yr
  • ghost door wreath3K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Wreath

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Upholstery/Fabric Quality”
5.2%of orders come back
“the fabric is frayed at the bottom”
A buyer, on “Upholstery/Fabric Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ghost Wreath questions

Answered from the same tracked data.