ghost wreath
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible61.8avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$25.28avg listing price — sweet spot $15–$100
Price range
Great$14.13–$47.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 74K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ghost wreath is a $18K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
ghost wreath market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $32K–$38K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #18,615
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 60%
- Out of stock
- 37.9%
- Avg brand age
- 19 months
- Avg seller age
- 250 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- ORIENTAL CHERRY65%
- Iaolose24%
- FestalMart4%
- FunouHome4%
- Tipazuyi3%
Demand
Weekly Amazon search volume, last 34 weeks — >1,000% search growth over the last 90 days.Top ghost wreath search terms
- ghost wreath39K/yr
- ghost wreath for door13K/yr
- lit ghost wreath4K/yr
- light up ghost wreath3K/yr
- ghost wreaths for front door5K/yr
- halloween ghost wreath5K/yr
- ghost door wreath3K/yr
Top ghost wreath products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath
ORIENTAL CHERRY$47.505.0★9 rev
Iaolose LED Light-Up Halloween Ghost Wreath 12 Glowing White Ghost Garland Spooky Indoor & Outdoor Hanging Decoration for Front Door Wall Party
Iaolose$23.162.8★40 rev
Halloween Decoration-Light Up Ghost Garland-Handmade Ghost Lights Banner for Home Party Fireplace Mantle Windows Decor
FestalMart$14.134.7★70 rev
Halloween Decorations -2 Packs Spooky Ghosts with Lights-Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor
FunouHome$25.934.2★190 rev
Halloween Ghost Wreath Lighted Hanging Door Decor for Front Porch
Tipazuyi$15.690.0★0 rev
Newest
by launch dateHalloween Ghost Wreath Lighted Hanging Door Decor for Front Porch
Tipazuyi$15.690 rev
Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath
ORIENTAL CHERRY$47.509 rev
Iaolose LED Light-Up Halloween Ghost Wreath 12 Glowing White Ghost Garland Spooky Indoor & Outdoor Hanging Decoration for Front Door Wall Party
Iaolose$23.1640 rev
Halloween Decorations -2 Packs Spooky Ghosts with Lights-Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor
FunouHome$25.93190 rev
Halloween Decoration-Light Up Ghost Garland-Handmade Ghost Lights Banner for Home Party Fireplace Mantle Windows Decor
FestalMart$14.1370 rev
Trending
90-day click momentumHalloween Ghost Wreath Lighted Hanging Door Decor for Front Porch
Tipazuyi$15.690.0★
Halloween Decorations Outdoor - 22 Cute Lit Ghost Wreath
ORIENTAL CHERRY$47.505.0★
Halloween Decorations -2 Packs Spooky Ghosts with Lights-Scary Ghost for Halloween Decor Indoor Party Home Table Room Kitchen and Fireplace Decor
FunouHome$25.934.2★
Halloween Decoration-Light Up Ghost Garland-Handmade Ghost Lights Banner for Home Party Fireplace Mantle Windows Decor
FestalMart$14.134.7★
Iaolose LED Light-Up Halloween Ghost Wreath 12 Glowing White Ghost Garland Spooky Indoor & Outdoor Hanging Decoration for Front Door Wall Party
Iaolose$23.162.8★
What buyers say about ghost wreath
What buyers praise and complain about, mined from review topics.What buyers love
“The wreath is a wonderful quality”
“add a great ambient glow”
“I also like that it's battery powered because I didn't have to deal with cords when I hung it on my front door”
“So simple”
“The fabric of the ghosts is lightweight”
“Very easy to assemble”
“I like the material that was used to go over the clear balls”
“Awesome price”
“look like the picture”
“the size is great”
What buyers complain about
“the fabric is frayed at the bottom”
“not much to assemble except the ribbon that has a pin on the back”
“Cheap its pvc and a sheet and string lights”
“Kind of expensive”
“Cheap picture misleading”
“they are very wobbly and cheaply made”
Top return reasons
Common questions
- Is ghost wreath profitable to sell on Amazon United States?
- The niche generates $18K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (42/100).
- How competitive is the ghost wreath niche?
- 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ghost wreath?
- Top complaints mined from reviews: Upholstery/Fabric Quality, Assembly/Installation, Material Quality. The return rate is 5.2% — above our launch gate.
- What does it cost to enter the ghost wreath niche?
- Listings span $14.13–$47.50; the average listing price is $25.28 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.