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Ghost Pillow

Fail

Buyers convert on only 0.7% of searches, so Ghost Pillow is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$59K/yr197K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
71%top-5 click share · 10 brands · 12 sellers

Flapen Score

Ghost Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Ghost Pillow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost Pillow 197K times last year and spent an estimated $59K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
0.7%
Market size, estimated
$59Ka year
Peak month
September27.8× the quietest month
Top search term
ghost pillow153K searches a year

02 · Price

A sale here is worth $43.30.

Listings sell for $43.30 on average, from $12.11 to $91.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $43.30 that is $0 to $4K a year per listing.

Average price
$43.30inside the $15 to $100 sweet spot
Price range
$12.11–$91.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #1,217 within Bed Pillows & Positioners. It carries 1,802 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
59%
Out of stock, average day
32.9%
Average rank
#1,217in Bed Pillows & Positioners
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,802per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ghost Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Brand 174%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Ghost Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 27.8×

Search terms

Top Ghost Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghost pillow153K/yr
  • ghostbed pillow8K/yr
  • ghost bed pillow5K/yr
  • jack o lantern pillow6K/yr
  • ghost shaped pillow5K/yr
  • halloween bed decor4K/yr
  • boo pillow8K/yr
  • cute ghost pillow4K/yr
  • best+selling+halloween+pillows4K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost Pillow

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Cushion”
13%of negative reviews mention “Value For Money”
3.3%of orders come back
“Im not sure I would have paid full price”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ghost Pillow questions

Answered from the same tracked data.