Ghost Pillow
FailBuyers convert on only 0.7% of searches, so Ghost Pillow is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $59K/yr197K searches / yr
- 90-day growth
- +27.0%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 12 sellers
Flapen Score
Ghost Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Ghost Pillow is stronger. Inside it, weaker.
Market
The Ghost Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Ghost Pillow 197K times last year and spent an estimated $59K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +27.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $59Ka year
- Peak month
- September27.8× the quietest month
- Top search term
- ghost pillow153K searches a year
02 · Price
A sale here is worth $43.30.
Listings sell for $43.30 on average, from $12.11 to $91.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $43.30 that is $0 to $4K a year per listing.
- Average price
- $43.30inside the $15 to $100 sweet spot
- Price range
- $12.11–$91.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #1,217 within Bed Pillows & Positioners. It carries 1,802 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 59%
- Out of stock, average day
- 32.9%
- Average rank
- #1,217in Bed Pillows & Positioners
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 1,802per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Ghost Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GhostBed Memory Foam Pillow - Memory Foam Pillow with Aerated Ergonomic Design - Patented Cooling Layer & Ghost Ice Cover - Medium Firm for Stomach Back or Side Sleepers
- Price
- $82.63
- Rating
- 4.0/5
- Reviews
- 1,650
- Age
- 9y ago

GhostBed Shredded Memory Foam Pillow with Adjustable Gel Memory Foam and Cooling Breathable Cover - Standard Size Shredded Memory Foam Pillows CertiPUR-US Certified 1-Pack
- Price
- $39.54
- Rating
- 4.4/5
- Reviews
- 438
- Age
- 5y ago

GhostBed Firm Cooling Memory Foam Pillows - Standard Size Ventilated with Washable Cover - Ideal for Stomach Back and Side Sleepers - Premium Cooling Firm
- Price
- $54.08
- Rating
- 4.0/5
- Reviews
- 1,650
- Age
- 10y ago

Kigley 2 Pcs Ghost Shaped Pillows Halloween Throw Pillows for Sofa Bed Couch Ghost Decor Stuffed for Halloween Party Outdoor Home Decorations Cushion (11.81 x 7.87 Inch)
- Price
- $13.30
- Rating
- 2.9/5
- Reviews
- 211
- Age
- 3y ago

CushyOasis Cooling Pillow for Sleeping Pillows Queen Size Set of 2 CertiPUR-US Shredded Memory Foam Pillows for Hot Sleepers Adjustable Firm Pillow for Side Back Stomach Sleepers Gray
- Price
- $32.34
- Rating
- 4.4/5
- Reviews
- 1,792
- Age
- 2y ago
Trending
estimated 90-day click momentum
HOMELAB Adjustable Shredded Memory Foam Pillow Queen Size Cooling Bed Pillow for Sleeping with Removable Cover Medium Pillow for Side Stomach & Back Sleepers 1 Pack 20x28
- Price
- $39.28
- Rating
- 4.4/5
- Reviews
- 798
- Age
- 3y ago

Tian Zhun Ghost Pillow Set of 4 Cute Halloween Throw Pillow Cushion 7 x 7.9 Inch for Sofa Bedroom
- Price
- $22.88
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

DreamyBlue Signature Pillow w/Adjustable Loft Shredded Memory Foam Fill Neutral Alignment for Side Back and Stomach Sleepers Washable Bamboo Rayon Cover CertiPUR-US Certified Foam (Queen)
- Price
- $64.88
- Rating
- 4.6/5
- Reviews
- 19,587
- Age
- 4y ago

GhostBed Shredded Memory Foam Pillow with Adjustable Gel Memory Foam and Cooling Breathable Cover - Standard Size Shredded Memory Foam Pillows CertiPUR-US Certified 1-Pack
- Price
- $39.54
- Rating
- 4.4/5
- Reviews
- 438
- Age
- 5y ago

CushyOasis Cooling Pillow for Sleeping Pillows Queen Size Set of 2 CertiPUR-US Shredded Memory Foam Pillows for Hot Sleepers Adjustable Firm Pillow for Side Back Stomach Sleepers Gray
- Price
- $32.34
- Rating
- 4.4/5
- Reviews
- 1,792
- Age
- 2y ago
Newest
by launch date
Tian Zhun Ghost Pillow Set of 4 Cute Halloween Throw Pillow Cushion 7 x 7.9 Inch for Sofa Bedroom
- Price
- $22.88
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

Bunny Chorus Halloween Decor Throw Pillows: Cute Plush White Ghost Pillow with Black Hat Soft Stuffed Fun Ghost Cushion Halloween Decorations Indoor for Kids Home Sofa Bed Office Couch Living Room
- Price
- $22.83
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 1y ago

Ghost Pillow Ghost Decor Halloween Pillows Set of 2 White Cute Ghost Indoor Decorative Throw Pillow Ghost Plush Pillows for Halloween Decorative Home Sofa Bed Ghost Decor Cushion(11.8 Inch)
- Price
- $17.02
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 2y ago

DFXSZ Halloween Pillow Covers 18x18 inch Set of 2 White Ghost Throw Pillow Cases Soft Plush Faux Fur Wool Couch Cushion Case for Chair Sofa Bedroom Living Room Home Decor PTK03A18
- Price
- $12.11
- Rating
- 4.8/5
- Reviews
- 1,033
- Age
- 2y ago

GhostBed Shredded Memory Foam Pillow with Adjustable Gel and Cooling Breathable Cover - Queen Size Shredded Pillows CertiPUR-US Certified 1-Pack
- Price
- $48.61
- Rating
- 4.4/5
- Reviews
- 438
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
12
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
8%
- GhostBed74%
- Kigley6%
- CushyOasis4%
- Allorry4%
- DreamyBlue3%
- Bunny Chorus3%
- Open — no brand owns it (4 brands, 8%)
Demand
Ghost Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 27.8×
Search terms
Top Ghost Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ghost pillow153K/yr
- ghostbed pillow8K/yr
- ghost bed pillow5K/yr
- jack o lantern pillow6K/yr
- ghost shaped pillow5K/yr
- halloween bed decor4K/yr
- boo pillow8K/yr
- cute ghost pillow4K/yr
- best+selling+halloween+pillows4K/yr
Reviews and returns
What reviews say buyers love and hate about Ghost Pillow
We read the reviews and the return reasons for every product selling here.
“Im not sure I would have paid full price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ghost Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









