Is ghost blanket profitable to sell on Amazon United States?

The niche generates $33K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +143.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the ghost blanket niche?

15 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in ghost blanket?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.6%.

When does demand for ghost blanket peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 43.1× the quietest.

What does it cost to enter the ghost blanket niche?

Listings span $10.03–$35.87; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.

ghost blanket

Worth a look

Shows demand growing +143.6% this quarter, but a small market ($33K/yr) keeps it on the watch list.

Growth

Incredible+143.6%

90-day search growth — must beat 0% to launch

Avg price

Incredible$22.87

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$10.03–$35.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good636.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 102K searches

According to Flapen's Amazon United States niche tracking, ghost blanket is a $33K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

ghost blanket market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $34K–$46K; units × avg price
Conversion rate: 1.4%
Avg BSR: #6,247
Page quality: 0%
Prime: 95%
Sponsored: 73%
Out of stock: 36.9%
Avg brand age: 24 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

23%

JarThenaAMCS19%
UPPERCASE17%
Capecage17%
Remagr9%
FuWeave8%
Oranbulb6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +143.6% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 43.1×

Open Trend

Top ghost blanket search terms

ghost blanket68K/yr +132.3%1.9% conv.
ghost throw blanket17K/yr +249.3%0.6% conv.
halloween ghost blanket4K/yr +594.3%1.9% conv.
rachel zoe ghost blanket2K/yr +67.2%1.0% conv.
ghost blanket throw11K/yr -62.0%0.0% conv.

All search terms

Top ghost blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Ghost)

Capecage$30.314.8★1,730 rev

UPPERCASE GhostBlanket Screen Keyboard Imprint Protection Microfiber Liner and Cleaning Cloth 13 Compatible with MacBook Pro 13/14 MacBook Air 13/15 MacBook Neo 13

UPPERCASE$10.034.6★5,733 rev

JarThenaAMCS Halloween 3D Jacquard Blanket White Ghost Throw Blanket Cute Spooky Holiday Plush Blankets for Halloween Home Bed Sofa Couch Chair 50 x 60 Inch

JarThenaAMCS$27.330.0★0 rev

FuWeave Halloween Ghost Throw Blankets Pillow Set Include Double Sided Spooky Black and White Flannel Throw Blanket 50 x 60 Inch and Cozy Ghost Plush Pillows Cushion for Couch Sofa Bed Decorations

FuWeave$26.154.7★69 rev

Halloween Decor Ghost Throw Blanket - 50x60 Soft Blankets Halloween Decorations for Sofa Couch Home Cozy Faux Fur Warm Ghost Themed Thanksgiving Gifts for Living Room Bed Women Men

ChezMax$26.974.3★25 rev

Newest

by launch date

Remagr Halloween Sherpa Throw Blanket 3D Ghost Pumpkin Blanket Double-Sided Thick Soft Plush Fluffy Spooky Halloween Decoration for Couch Bed Sofa Holiday Party Gifts 50 x 60 (Cream White Ghost)

Remagr$30.968 rev

2mo ago

Remagr Halloween Sherpa Throw Blanket 3D Ghost Pumpkin Blanket Double-Sided Thick Soft Plush Fluffy Spooky Halloween Decoration for Couch Bed Sofa Holiday Party Gifts 50 x 60 (Beige Ghost)

Remagr$30.818 rev

2mo ago

JarThenaAMCS Halloween 3D Jacquard Blanket White Ghost Throw Blanket Cute Spooky Holiday Plush Blankets for Halloween Home Bed Sofa Couch Chair 50 x 60 Inch

JarThenaAMCS$27.330 rev

3mo ago

Halloween Decor Ghost Throw Blanket - 50x60 Soft Blankets Halloween Decorations for Sofa Couch Home Cozy Faux Fur Warm Ghost Themed Thanksgiving Gifts for Living Room Bed Women Men

ChezMax$26.9725 rev

10mo ago

Ghost Reading Blanket Halloween Ghost Reading Books Throw Blanket Lightweight Travel Soft Flannel Blanket Living Room Bedroom Sofa Decoration 50X40

Generic$12.4122 rev

11mo ago

What buyers say about ghost blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“perfect size”

Quality-Overall19%

“Quality is perfect”

Material Quality9%

“Good quality microfiber cloth”

Soft Feel9%

“Super soft blanket”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use7%

“Usefull”

Ease Of Cleaning6%

“they clean very well”

Drop/Impact Protection2%

“Simple Protection That Works Perfectly”

Compatibility-Overall1%

“Perfect for my M4 15 inch MacBook Air, WORTH IT”

Durability1%

“They hold up nicely also”

What buyers complain about

Size-Overall29%

“is just too small”

Functionality-Overall10%

“Doesn't work”

Quality-Overall8%

“Cheap and bad quality”

Value For Money8%

“Not worth it”

Thickness5%

“A little thicker than I thought”

Advertised Vs Actual Product5%

“It is misleading”

Material Quality5%

“This is not a cheap piece of cloth”

Compatibility-Overall3%

“Not for MacBook Pro”

Ease Of Cleaning2%

“Do not buy it unless you only want to use it as a cleaning cloth”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product10%

Material Quality7%

Value For Money7%

Quality-Overall6%

Thin4%

Thickness3%

Functionality-Overall3%

Length2%

Compatibility-Overall2%

Common questions

Is ghost blanket profitable to sell on Amazon United States?: The niche generates $33K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +143.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the ghost blanket niche?: 15 brands and 17 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in ghost blanket?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 1.6%.
When does demand for ghost blanket peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 43.1× the quietest.
What does it cost to enter the ghost blanket niche?: Listings span $10.03–$35.87; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.