ghost balloons
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible53.8avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+138.1%90-day search growth — must beat 0% to launch
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.13–$22.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 71K searches
According to Flapen's Amazon United States niche tracking, ghost balloons is a $10K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
ghost balloons market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $28K–$37K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #11,359
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 72%
- Out of stock
- 25.9%
- Avg brand age
- 24 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
30
Top-5 brand share
53%
Top 20: 95%
Top-5 click share
52%
Top 20: 94%
Open market
40%
- HADCKJA14%
- BalloonsFast12%
- AIQINHU11%
- Balloon World9%
- AZGRUEILK8%
- D-Fokes7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +138.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 113.2×
Top ghost balloons search terms
- ghost balloons55K/yr
- ghost balloon13K/yr
- ghost foil balloon3K/yr
Top ghost balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Ghost Balloons Halloween Foil Balloons for Ghost Themed Party Decoration Supplies Halloween Birthday Decoration Decor Ballons Arch Kits Party Balloon Set 3pcs
HADCKJA$6.904.5★301 rev
Halloween Ghost Shape Balloons 24 Ghost (5 PACK)
BalloonsFast$22.814.6★26 rev
6 Pcs Halloween Ghost Balloons White Ghost Shaped Foil Balloon Large Mylar Balloons for Trick or Treat Halloween Themed Party Decoration
AIQINHU$7.224.6★64 rev
Halloween Ghost Latex Balloons 12 Inch 24 PCS Skeleton Demon Latex Balloon/Halloween Ghost Balloons Party Balloon Decorations/Cosplay Theme Party Decoration/Wedding Birthday Party Decoration(24 pcs)
Balloon World$8.874.4★97 rev
Ghost Balloons Halloween Balloons for Halloween Theme Party Decor Spooky Party Decoration Supplies Balloon Sets-5 Pcs
AZGRUEILK$7.924.6★125 rev
Newest
by launch date
White Ghosts Balloons Pink BOO Letters Balloon Spooky Balloon Bat Balloons Halloween Foil Balloon for Halloween Party Decorations
Tysobex$8.962 rev
18pcs Ghosts Party Supplies Balloons for dog Birthday Party Decorations GhostsTheme Party
Generic$8.090 rev
Halloween Balloons Pink BOO Balloon Ghost Bat Balloons for Halloween Birthday Party Decorations Nightmare Before Christmas Birthday Decorations
Decmied$9.3110 rev
9 PCS Halloween Party Decorations Cute Halloween Balloons Pink BOO Letters Ghost Bat Foil Balloon Ghost Balloons for Girls Kids Birthday Baby Shower Masquerade Themed Party Decorations
Pasiihol$8.4110 rev
5PCS Halloween Ghost Balloons White Ghost Mylar Balloons Reusable Halloween Balloon Party Supplies Trick or Treat Baby Shower Birthday Themed Party Decorations
D-Fokes$6.2210 rev
Trending
90-day click momentumWhite Ghosts Balloons Pink BOO Letters Balloon Spooky Balloon Bat Balloons Halloween Foil Balloon for Halloween Party Decorations
Tysobex$8.965.0★
18pcs Ghosts Party Supplies Balloons for dog Birthday Party Decorations GhostsTheme Party
Generic$8.090.0★
Fun Express - Ghost Latex Balloons for Halloween - Party Decor - 48 Pieces
Fun Express$14.494.7★
Cute Ghost Balloon Spooky Halloween Balloon Day Of Death New Year Birthday Spooky Party Supplies 6 Pack Cartoon Ghost Balloons Happy Halloween Christmas Birthday Baby Shower Bachelor Boo Decoration
Hokilands$5.135.0★
Anagram 28 Iridescent Ghost Foil Balloon Multicolor (3998601)
Amscan$9.184.6★
What buyers say about ghost balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Added lots of fun and excitement”
“I was really happy with the big size of each balloon”
“Really pretty designs and colors”
“They kept these for WEEKS”
“The cool thing with mylars is that even after the helium has gone, you can still just pump them with more regular air, and they will last and last”
“Really pretty designs and colors”
“The balloons are great quality”
What buyers complain about
“Had an issue with a couple of them deflating”
“not the best quality”
“And they appear thin”
Top return reasons
Common questions
- Is ghost balloons profitable to sell on Amazon United States?
- The niche generates $10K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +138.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the ghost balloons niche?
- 24 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in ghost balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Thickness. The return rate is 5.5% — above our launch gate.
- When does demand for ghost balloons peak?
- Demand peaks in Sep–Oct; the busiest month runs 113.2× the quietest.
- What does it cost to enter the ghost balloons niche?
- Listings span $5.13–$22.81; the average listing price is $9.37 (sweet spot $15–$100). The average incumbent carries 54 reviews — the moat a new listing must climb.