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Garfield Blanket

Fail

Shoppers spend an estimated $10K a year here, so Garfield Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$10K/yr33K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
56%top-5 click share · 11 brands · 24 sellers

Flapen Score

Garfield Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Garfield Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garfield Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Garfield Blanket 33K times last year and spent an estimated $10K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
1.1%
Market size, estimated
$10Ka year
Peak month
December7.4× the quietest month
Top search term
garfield blanket27K searches a year

02 · Price

A sale here is worth $26.78.

Listings sell for $26.78 on average, from $10.89 to $46.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.78 that is $0 to $3K a year per listing.

Average price
$26.78inside the $15 to $100 sweet spot
Price range
$10.89–$46.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #5,567 within Throws. It carries 1,131 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
3.9%
Average rank
#5,567in Throws
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,131per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Garfield Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

17%

  • Brand 126%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (5 brands, 17%)

Demand

Garfield Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Garfield Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garfield blanket27K/yr
  • garfield bedding4K/yr
  • garfield sheets2K/yr

Reviews and returns

What reviews say buyers love and hate about Garfield Blanket

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Thin”
1.2%of orders come back
“Material thin”
A buyer, on “Thin”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Garfield Blanket questions

Answered from the same tracked data.