Is gabby dollhouse party supplies profitable to sell on Amazon United States?

The niche generates $855K/yr across 61 tracked products. 7 of 22 products launched in the last 360 days are still selling. 90-day search growth is -18.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the gabby dollhouse party supplies niche?

40 brands and 128 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in gabby dollhouse party supplies?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 1.5%.

When does demand for gabby dollhouse party supplies peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the gabby dollhouse party supplies niche?

Listings span $4.46–$48.23; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.

gabby dollhouse party supplies

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great45%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Great329.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.42

avg listing price — sweet spot $15–$100

Price range

Great$4.46–$48.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$855K

$855K/yr · 1.7M searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, gabby dollhouse party supplies is a $855K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

gabby dollhouse party supplies market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: $821K–$985K; units × avg price
Conversion rate: 3.1%
Avg BSR: #1,324
Page quality: 0%
Prime: 98%
Sponsored: 79%
Out of stock: 6.5%
Avg brand age: 30 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

40 falling

Sellers

128

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

28%

Top 20: 68%

Open market

50%

Unique21%
DreamWorks Animation SKG7%
Terasilian6%
DecoPac6%
Mzeyapo5%
HANEI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top gabby dollhouse party supplies search terms

gabby dollhouse birthday decorations367K/yr -6.3%1.8% conv.
gabbys dollhouse decorations party177K/yr -0.2%2.3% conv.
gabby dollhouse party favors126K/yr -18.3%2.2% conv.
gabby dollhouse cake topper84K/yr -10.4%2.2% conv.
gabby dollhouse party decorations296K/yr -66.9%2.0% conv.
gabbys dollhouse birthday decorations67K/yr -20.6%1.8% conv.
gabby dollhouse birthday49K/yr -24.2%1.0% conv.
gabys dollhouse birthday13K/yr +99.0%1.0% conv.
gabby dollhouse cake decorations33K/yr -9.2%1.9% conv.
gabbys dollhouse birthday38K/yr -26.4%1.5% conv.

All search terms

Top gabby dollhouse party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gabby Dollhouse Party Decorations | Gabby Birthday Party Decorations | Tablecover Banner Plates Napkins Button | Serves 16 | Officially Licensed

Unique$29.894.9★602 rev

DecoPac DreamWorks Gabbys Dollhouse Rings 24 Cupcake Decorations Featuring Gabby Pandy Paws Irresistible Kitty Characters and Super Fun Adventures! - 24 Pack

DecoPac$13.324.8★631 rev

Gabby Dollhouse Party Decorations | Gabby Dollhouse Birthday Decorations | Tablecover Plates Napkins Button | Serves 16 |

Unique$19.924.8★672 rev

HANEI 18 Cat Dollhouse & Friends Paper Crowns Headbands Tiara Party Favors

HANEI$12.334.8★81 rev

Cartoon Cat Dollhouse Cupcake Stand 3-Tier Pink Cake Stand for 24 Cupcakes

Terasilian$15.734.7★193 rev

Newest

by launch date

Gabbys Dollhouse Birthday Party Supplies Plates Napkins Cups Decorations for 16 people Plus 1 Table Cover

Procos S.A.$24.842 rev

1mo ago

Gabbys Dollhouse 30 inch Air Inflatable Foil Balloon

Procos S.A.$14.576 rev

1mo ago

25pcs Cartoon G-B Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.

Mzeyapo$11.8010 rev

4mo ago

8Pcs G-B Honeycomb Table Centerpiece Birthday Party Supplies Table Decorations for Party Decorations.

Mzeyapo$17.788 rev

4mo ago

5Pcs Cat Doll House Party Door Decorations Cute Cartoon Doll Cat Porch Banner with Tinsel Foil Fringe Curtains Banners Kitten Party Porch Signs Backdrop for Themed Birthday Shower Photo Props Supplies

MNXAMZMRL$17.5814 rev

9mo ago

What buyers say about gabby dollhouse party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality set”

Color11%

“Cute colors”

Advertised Vs Actual Product10%

“Just as advertised”

Value For Money8%

“Worth it”

Gifting Purpose7%

“Great gift idea”

Size-Overall6%

“I like the size”

Fun/Entertainment Experience5%

“Perfect toy”

Durability4%

“Cute and durable”

Assembly/Installation4%

“No Assembly required”

Strength3%

“Super cute and sturdy”

What buyers complain about

Quality-Overall14%

“not well made”

Durability12%

“Doesnt last”

Value For Money10%

“extra overpriced for what it is”

Size-Overall8%

“The bubbles are big”

Inflation/Deflation5%

“Deflated overnight and were not useable at our daughters birthday party”

Thickness3%

“because of that its not super thick”

Strength2%

“Utensils that are that flimsier plastic”

Functionality-Overall2%

“just rubbing it on anything lightly like getting on the couch it comes off instantly”

Color2%

“Colors are muted”

Material Quality2%

“Very cheap material”

Top return reasons

Size-Overall36%

Value For Money19%

Color10%

Advertised Vs Actual Product7%

Quality-Overall6%

Defective Material/Parts3%