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Gabby Dollhouse Party Supplies

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -18.0% this quarter, so Gabby Dollhouse Party Supplies is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$855K/yr1.7M searches / yr
90-day growth
-18.0%search demand this quarter
Competition
28%top-5 click share · 40 brands · 128 sellers

Flapen Score

Gabby Dollhouse Party Supplies against its category

The dotted line is the Home & Kitchen average. Past it, Gabby Dollhouse Party Supplies is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gabby Dollhouse Party Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Gabby Dollhouse Party Supplies 1.7M times last year and spent an estimated $855K. The top 5 brands take 45% of clicks. Demand peaks in Jan. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $855K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
3.1%
Market size, estimated
$855Ka year
Peak month
January2.0× the quietest month
Top search term
gabby dollhouse birthday decorations367K searches a year

02 · Price

A sale here is worth $16.42.

Listings sell for $16.42 on average, from $4.46 to $48.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $16.42 that is $12K to $16K a year per listing.

Average price
$16.42inside the $15 to $100 sweet spot
Price range
$4.46–$48.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,324 within Party Packs. It carries 329 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
98%
Out of stock, average day
6.5%
Average rank
#1,324in Party Packs
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
329per listing
Listings tracked
61

04 · Newcomers

7 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Gabby Dollhouse Party Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

128

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

28%

Top 20: 68%

Open market

50%

  • Brand 121%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Gabby Dollhouse Party Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Gabby Dollhouse Party Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gabby dollhouse birthday decorations367K/yr
  • gabbys dollhouse decorations party177K/yr
  • gabby dollhouse party favors126K/yr
  • gabby dollhouse cake topper84K/yr
  • gabby dollhouse party decorations296K/yr
  • gabbys dollhouse birthday decorations67K/yr
  • gabby dollhouse birthday49K/yr
  • gabys dollhouse birthday13K/yr
  • gabby dollhouse cake decorations33K/yr
  • gabbys dollhouse birthday38K/yr

Reviews and returns

What reviews say buyers love and hate about Gabby Dollhouse Party Supplies

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“not well made”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gabby Dollhouse Party Supplies questions

Answered from the same tracked data.