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Furry Bones

Fail

The top 5 brands take 99% of clicks, so Furry Bones is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$45K/yr151K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
27%top-5 click share · 6 brands · 31 sellers

Flapen Score

Furry Bones against its category

The dotted line is the Home & Kitchen average. Past it, Furry Bones is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Furry Bones market on Amazon at a glance

Shoppers on Amazon United States searched for Furry Bones 151K times last year and spent an estimated $45K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
1.8%
Market size, estimated
$45Ka year
Peak month
December2.7× the quietest month
Top search term
furrybones45K searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $10.43 to $68.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.82 that is $0 to $2K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$10.43–$68.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #10,847 within Collectible Figurines. It carries 157 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
78%
Out of stock, average day
0.5%
Average rank
#10,847in Collectible Figurines
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
157per listing
Listings tracked
68

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Furry Bones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

31

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

27%

Top 20: 64%

Open market

0%

  • Brand 138%
  • Brand 226%
  • Brand 318%
  • Brand 413%
  • Brand 54%
  • Brand 61%

Demand

Furry Bones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Furry Bones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • furrybones45K/yr
  • furry bones52K/yr
  • furry bones figurines25K/yr
  • furrybones figurine23K/yr
  • furrybones figurines5K/yr

Reviews and returns

What reviews say buyers love and hate about Furry Bones

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Collectibles”
27%of negative reviews mention “Paint Quality”
1.0%of orders come back
“Arrived intact...but the paint job is horrible”
A buyer, on “Paint Quality”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Furry Bones questions

Answered from the same tracked data.