Is furbish profitable to sell on Amazon United States?

The niche generates $18K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (38/100).

How competitive is the furbish niche?

12 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in furbish?

Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 6.8% — above our launch gate.

When does demand for furbish peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the furbish niche?

Listings span $7.49–$98.20; the average listing price is $61.73 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

furbish

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Review moat

Great104.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$61.73

avg listing price — sweet spot $15–$100

Price range

Great$7.49–$98.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great29%

top-5 click share — an open shelf

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 30K searches

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, furbish is a $18K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

furbish market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $6K–$15K; units × avg price
Conversion rate: 1.0%
Avg BSR: #5,561
Page quality: 0%
Prime: 95%
Sponsored: 67%
Out of stock: 9.1%
Avg brand age: 32 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

12 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

FURBISH49%
Veravellum24%
Qupace11%
AureoMadis3%
Wavy Studio3%
Fine Home Crafts3%
Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +0.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top furbish search terms

needlepoint pillow covers13K/yr -28.0%0.4% conv.
furbish12K/yr +46.3%0.5% conv.
furbish pillow6K/yr +24.2%1.1% conv.
furbish studio needlepoint pillow187/yr -17.6%0.0% conv.

All search terms

Top furbish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Qupace Set of 2 Brown Vintage Embroidered Throw Pillow Covers 18x18in Floral Cushion Cover for Sofa Couch Bedroom Coffee Pillow Covers

Qupace$23.414.6★219 rev

FURBISH Needlepoint Decorative Throw Pillow - with Reservations - 8 x 14 - Small Embroidered Accent Pillow for Bed Chair Couch Sofa - Eclectic Home Decor

FURBISH$91.494.8★44 rev

Veravellum Handmade Wool Needlepoint Throw Pillow Cover 16x20 - Vintage French Country Decorative Cushion Cover for Couch Bed and Spring Home Deco

Veravellum$40.714.2★9 rev

FURBISH Needlepoint Decorative Throw Pillow - Uncomfortable - 9x15 - Small Embroidered Designer Pillow for Living Room Couch Sofa Chair & Bed - Eclectic Home Decor

FURBISH$96.994.6★67 rev

Veravellum Handmade Wool Needlepoint Throw Pillow Cover 16x20 - Vintage French Country Decorative Cushion Cover for Couch Bed and Spring Home Deco

Veravellum$42.294.2★9 rev

Newest

by launch date

Wavy Studio Vintage Floral Throw Pillow Cover with Fringe Trim 18x18 Cotton Cross Stitch Fabric Abstract Oil Painting Style Decorative Accent Cushion Cover

Wavy Studio$13.583 rev

7mo ago

FURBISH Needlepoint Decorative Throw Pillow - Fly Coach - 9x15 - Small Embroidered Designer Pillow for Living Room Couch Sofa Chair & Bed - Eclectic Home Decor

FURBISH$98.0126 rev

7mo ago

FURBISH Needlepoint Decorative Throw Pillow - Small Embroidered Accent Pillow for Bed Chair Couch Sofa Eclectic Home Decor 9 x 15 - Docking The Boat

FURBISH$97.5819 rev

7mo ago

FURBISH Needlepoint Decorative Throw Pillow - Uncomfortable - 9x15 - Small Embroidered Designer Pillow for Living Room Couch Sofa Chair & Bed - Eclectic Home Decor

FURBISH$96.9967 rev

11mo ago

Jacquard Woven Floral Throw Pillow Cover | Vintage Tapestry Decorative Cushion for Sofa Couch Bed Decor | European Classic Home Accent Pillow Sham 16x16 Inch (Multicolored Flowers on Black)

AureoMadis$16.7158 rev

1y ago

What buyers say about furbish

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Beautifully made”

Color13%

“Colors are very accurate”

Advertised Vs Actual Product7%

“As described”

Upholstery/Fabric Quality6%

“sturdy fabric”

Cushion5%

“These cushions brighten up the sectional”

Value For Money4%

“Great value”

Design-Overall4%

“the designs are fun”

Stitch/Finish/Polish3%

“the stitching is great”

Size-Overall3%

“Perfect fit”

Embellishment/Embroidery Quality2%

“The embroidery is dense, precise, and vibrant with colors that look even richer in person than in photos”

What buyers complain about

Value For Money14%

“way too expensive”

Size-Overall10%

“They are bigger than the 20x20 pillow inserts”

Color10%

“A little green”

Charging4%

“you should not charge me for this one”

Design-Overall4%

“These seem well-made; however, I did not like the sparkly gold thread woven throughout the design”

Quality-Overall2%

“Did Not Like Due To Quality”

Print Quality2%

“Quality was poor print however was pretty”

Material Quality2%

“Very pretty embroidered detail I only gave 4 stars because I didn't like the texture of the material it's made of”

Stitch/Finish/Polish2%

“They're a little kitschy as far as perfection of stitch”

Comfort-Overall2%

“Its odd size makes it so that you really cant find a comfortable spot as your head will just slip off”

Top return reasons

Color36%

Size-Overall27%

Advertised Vs Actual Product7%

Display Colors6%

Material Quality5%

Cushion3%

Quality-Overall3%

Design-Overall2%

Value For Money2%

Stitch/Finish/Polish1%

Common questions

Is furbish profitable to sell on Amazon United States?: The niche generates $18K/yr across 42 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (38/100).
How competitive is the furbish niche?: 12 brands and 44 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in furbish?: Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 6.8% — above our launch gate.
When does demand for furbish peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the furbish niche?: Listings span $7.49–$98.20; the average listing price is $61.73 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

furbish

furbish market data

Competition & brand share

Demand & seasonality

Top furbish search terms

Top furbish products on Amazon

Top sellers

Newest

Trending

What buyers say about furbish

What buyers love

What buyers complain about

Top return reasons

Common questions

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