Fur Blankets
FailDemand is soft, at -37.5% this quarter, so Fur Blankets is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $117K/yr282K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 36 sellers
Flapen Score
Fur Blankets against its category
The dotted line is the Home & Kitchen average. Past it, Fur Blankets is stronger. Inside it, weaker.
Market
The Fur Blankets market on Amazon at a glance
Shoppers on Amazon United States searched for Fur Blankets 282K times last year and spent an estimated $117K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $117Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- fur throw blanket147K searches a year
02 · Price
A sale here is worth $36.11.
Listings sell for $36.11 on average, from $12.74 to $111.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.11 that is $0 to $4K a year per listing.
- Average price
- $36.11inside the $15 to $100 sweet spot
- Price range
- $12.74–$111.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #409 within Throws. It carries 7,225 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #409in Throws
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 7,225per listing
- Listings tracked
- 56
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fur Blankets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Touchat 1000GSM Faux Fur Throw Blanket Super Thick Warm Cozy Heavy Blankets for Couch Bed Sofa Plush Fuzzy Elegant Winter Reversible Mink Blanket for Living Room Bedroom 50x60 WhiteBrown
- Price
- $44.20
- Rating
- 4.6/5
- Reviews
- 799
- Age
- 1y ago

COOVA Faux Fur Throw Blanket for Couch Cozy Soft and Fuzzy Plush Rabbit Fur Bubble Blanket for Sofa Bedroom Living Room 50x60 Inches Tie Dye Brown
- Price
- $34.32
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 2y ago

Bedsure Soft Fluffy Faux Fur Throw Blanket for Couch Cozy Gifts for Women Fuzzy Fleece Bubble Blanket for Sofa Chair Tie Dye Taupe Cloud Throw Coloring Bed Cover Tan Brown Thick Warm Plush Bedding
- Price
- $41.79
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 10mo ago

blunique Ultra Soft Cozy Faux Fur Throw Blanket Fuzzy Plush Thick Bubble Blanket Luxury Fluffy Blanket for Couch Sofa Bedroom and Living Room 50x60 Inches Cream White
- Price
- $37.21
- Rating
- 4.7/5
- Reviews
- 1,076
- Age
- 1y ago

Bedsure GentleSoft Fluffy Fuzzy Faux Fur Throw Blanket for Couch Soft Sherpa Fleece Cozy Gifts for Women Plush Bed Blanket Room Decor for Men Thick Warm Teen Gifts Winter Bedding
- Price
- $21.36
- Rating
- 4.6/5
- Reviews
- 36,317
- Age
- 6y ago
Trending
estimated 90-day click momentum
Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Beige
- Price
- $41.09
- Rating
- 4.7/5
- Reviews
- 3,191
- Age
- 1y ago

Tuddrom Decorative Extra Soft Faux Fur Throw Blanket 50x60 Solid Lightweight Fuzzy Reversible Long Hair Shaggy Blanket Fluffy Cozy Plush Mink Fleece Comfy Microfiber Blanket for Couch Sofa Bed Grey
- Price
- $18.38
- Rating
- 4.5/5
- Reviews
- 37,942
- Age
- 6y ago

Bedsure Soft Fluffy Faux Fur Throw Blanket for Couch Cozy Gifts for Women Fuzzy Fleece Bubble Blanket for Sofa Chair Tie Dye Taupe Cloud Throw Coloring Bed Cover Tan Brown Thick Warm Plush Bedding
- Price
- $41.79
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 10mo ago

JONIYEAR Soft Fuzzy Bubble Faux Rabbit Fur Throw Blanket for Couch Chair 50 x 60 Reversible Textured Thick Warm Fluffy Blanket for Winter Luxury Cozy Puffy Shaggy Comfy Furry Blankets Cream White
- Price
- $25.55
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 1y ago

Hyde Lane Faux Fur Throw Blanket - Ultra Long Pile Luxury Fluffy Fox Golden with Brown Tipped Throws for Couch Sofa Decoration Fuzzy Plush Blankets for Women 50x60
- Price
- $45.28
- Rating
- 4.6/5
- Reviews
- 778
- Age
- 3y ago
Newest
by launch date
Bedsure Soft Fluffy Faux Fur Throw Blanket for Couch Cozy Gifts for Women Fuzzy Fleece Bubble Blanket for Sofa Chair Tie Dye Taupe Cloud Throw Coloring Bed Cover Tan Brown Thick Warm Plush Bedding
- Price
- $41.79
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 10mo ago

Bedsure GentleSoft Fluffy Faux Fur Throw Blanket for Couch Soft Fuzzy Fleece Blankets & Throws Cream Bed Decor Cozy Gifts for Women Teen Girls Minky Thick Warm Plush Gifts for Birthday Anniversary
- Price
- $35.77
- Rating
- 4.6/5
- Reviews
- 1,233
- Age
- 10mo ago

Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Beige
- Price
- $41.09
- Rating
- 4.7/5
- Reviews
- 3,191
- Age
- 1y ago

Touchat 1000GSM Faux Fur Throw Blanket Super Thick Warm Cozy Heavy Blankets for Couch Bed Sofa Plush Fuzzy Elegant Winter Reversible Mink Blanket for Living Room Bedroom 50x60 WhiteBrown
- Price
- $44.20
- Rating
- 4.6/5
- Reviews
- 799
- Age
- 1y ago

JONIYEAR Soft Fuzzy Bubble Faux Rabbit Fur Throw Blanket for Couch Chair 50 x 60 Reversible Textured Thick Warm Fluffy Blanket for Winter Luxury Cozy Puffy Shaggy Comfy Furry Blankets Cream White
- Price
- $25.55
- Rating
- 4.6/5
- Reviews
- 465
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
36
Est. top-5 brand share
51%
Top 20: 94%
Est. top-5 click share
33%
Top 20: 75%
Open market
43%
- Bedsure18%
- HORIMOTE HOME9%
- Touchat9%
- blunique8%
- COOVA7%
- Serenhom6%
Demand
Fur Blankets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Fur Blankets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fur throw blanket147K/yr
- fur blanket throw61K/yr
- shaggy blanket13K/yr
- faux fur throws18K/yr
- shag blanket7K/yr
- fur blankets and throws faux7K/yr
- fake fur throw7K/yr
- fur throw blanket for bed6K/yr
- furry throw6K/yr
- shaggy throw blankets4K/yr
Reviews and returns
What reviews say buyers love and hate about Fur Blankets
We read the reviews and the return reasons for every product selling here.
“Not as thick as it looks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fur Blankets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









