Fur Blankets
FailDemand is soft, at -37.5% this quarter, so Fur Blankets is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $117K/yr282K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 36 sellers
Flapen Score
Fur Blankets against its category
The dotted line is the Home & Kitchen average. Past it, Fur Blankets is stronger. Inside it, weaker.
Market
The Fur Blankets market on Amazon at a glance
Shoppers on Amazon United States searched for Fur Blankets 282K times last year and spent an estimated $117K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $117Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- fur throw blanket147K searches a year
02 · Price
A sale here is worth $36.11.
Listings sell for $36.11 on average, from $12.74 to $111.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.11 that is $0 to $4K a year per listing.
- Average price
- $36.11inside the $15 to $100 sweet spot
- Price range
- $12.74–$111.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #409 within Throws. It carries 7,225 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #409in Throws
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 7,225per listing
- Listings tracked
- 56
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Fur Blankets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
36
Top-5 brand share
51%
Top 20: 94%
Top-5 click share
33%
Top 20: 75%
Open market
43%
- Brand 118%
- Brand 29%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Fur Blankets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Fur Blankets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fur throw blanket147K/yr
- fur blanket throw61K/yr
- shaggy blanket13K/yr
- faux fur throws18K/yr
- shag blanket7K/yr
- fur blankets and throws faux7K/yr
- fake fur throw7K/yr
- fur throw blanket for bed6K/yr
- furry throw6K/yr
- shaggy throw blankets4K/yr
Reviews and returns
What reviews say buyers love and hate about Fur Blankets
We read the reviews and the return reasons for every product selling here.
“Not as thick as it looks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fur Blankets questions
Answered from the same tracked data.









