Is funny toilet paper holder profitable to sell on Amazon United States?

The niche generates $103K/yr across 59 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the funny toilet paper holder niche?

51 brands and 190 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in funny toilet paper holder?

Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 2.4%.

What does it cost to enter the funny toilet paper holder niche?

Listings span $2.28–$61.86; the average listing price is $20.14 (sweet spot $15–$100). The average incumbent carries 1,489 reviews — the moat a new listing must climb.

funny toilet paper holder

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$20.14

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$2.28–$61.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Good1,488.61

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$103K

$103K/yr · 516K searches

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, funny toilet paper holder is a $103K/yr Amazon United States market (516K searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

funny toilet paper holder market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $101K–$121K; units × avg price
Conversion rate: 1.0%
Avg BSR: #488
Page quality: 0%
Prime: 86%
Sponsored: 81%
Out of stock: 2.5%
Avg brand age: 32 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

190

Top-5 brand share

31%

Top 20: 66%

Top-5 click share

24%

Top 20: 58%

Open market

66%

VELENTI13%
Comfify6%
Generic5%
gardmate4%
Collections Etc3%
Cowenhey3%

Demand

Weekly Amazon search volume, last 44 weeks — -0.2% search growth over the last 90 days.

Open Trend

Top funny toilet paper holder search terms

funny toilet paper holder114K/yr +7.0%0.4% conv.
unique toilet paper holder51K/yr +4.1%0.2% conv.
cute toilet paper holder50K/yr +9.0%0.6% conv.
fun toilet paper holder33K/yr +8.7%0.4% conv.
decorative toilet paper holders35K/yr -50.4%0.7% conv.
animal toilet paper holder33K/yr -14.3%0.6% conv.
toilet paper holder funny29K/yr +5.5%0.5% conv.
whimsical toilet paper holder15K/yr +97.3%0.3% conv.
decorative toilet paper holder41K/yr -10.0%0.5% conv.
toilet paper holder cute16K/yr +18.6%0.7% conv.

All search terms

Top funny toilet paper holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VELENTI Sheep Toilet Roll Holder - Funny Toilet Paper Holders Free Standing Cute Bathroom Decor - Premium 3D Printed Black Sheep Loo Rolls Holder - Hilarious Tissue Paper Roll Storage - Set of 3

VELENTI$12.734.7★5,006 rev

Gardmate 16.5 Golden-Green Frog Paper Towel Holder for Bathroom & Kitchen - Whimsical Cast Iron Free Standing Paper Roll Holder Decorative Toilet Paper Stand with Weighted Base

gardmate$29.514.8★65 rev

Comfify Cast Iron Dinosaur Freestanding Paper Towel TP Holder

Comfify$22.604.6★401 rev

Aurrra Northwoods Bear Cub Toilet Paper Holder 22 H

Collections Etc$47.124.3★1,318 rev

Cowenhey Middle Finger Toilet Paper Holder Fun Wall Mount Toilet Paper Holder Key Holder Jewelry Storage Fun Statues Sculptures Bathroom Toilet Tissue Roll Paper Storage Holder

Cowenhey$15.943.1★20 rev

Newest

by launch date

Funny Frog Toilet Paper Holder Whimsical Toad Tissue Box in Resin for Kitchen Bathroom or Bedroom Creative Animal Toilet Roll Dispenser (Single Frog Holder)

LISINUO$34.1315 rev

3mo ago

Ferrochef Funny Toilet Paper Holder Stand Reading Man Toilet Paper Storage for Bathroom Decor Creative Unique Bathroom Decorating Ideas & Fun Home Decor

Ferrochef$16.6011 rev

3mo ago

Gardmate 16.5 Golden-Green Frog Paper Towel Holder for Bathroom & Kitchen - Whimsical Cast Iron Free Standing Paper Roll Holder Decorative Toilet Paper Stand with Weighted Base

gardmate$29.5165 rev

7mo ago

3D Ghost Hand Toilet Paper Holder 3D Printed Gothic Wall Mounted Toilet Roll Holder No Drill Easy Install Funny Spooky Bathroom Decor Creative Toilet Tissue Holder for Halloween Bar Man Cave

EARLESS BEAR$19.2357 rev

7mo ago

Hokkieam Poop Toilet Paper Holder Stand 3D Printed Funny Bathroom Decor

HOKKIEAM$18.3824 rev

9mo ago

What buyers say about funny toilet paper holder

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Easy installation”

Quality-Overall12%

“Great quality and my son loves it in his bathroom”

Strength9%

“Cute and sturdy”

Advertised Vs Actual Product8%

“As Described”

Design-Overall7%

“The design is sleek”

Value For Money6%

“Good deal”

Size-Overall6%

“fits the spot”

Storage Capacity5%

“adds extra storage”

Ease Of Use4%

“Easy to hang”

Fun/Entertainment Experience4%

“It adds a fun”

What buyers complain about

Quality-Overall14%

“Bad quality”

Strength14%

“Kind of flimsy”

Size-Overall10%

“Too small”

Material Quality9%

“Extremely weak material”

Assembly/Installation6%

“not easy to put together”

Durability4%

“not durable”

Value For Money4%

“making it look cheaper”

Balance/Stability2%

“This wasn't balanced”

Defective Material/Parts2%

“parts did not align”

Color2%

“color is off”

Top return reasons

Size-Overall28%

Defective Material/Parts11%

Material Quality9%

Quality-Overall8%

Color6%

Strength6%

Advertised Vs Actual Product6%

Assembly/Installation4%

Value For Money3%

Functionality-Overall2%

Common questions

Is funny toilet paper holder profitable to sell on Amazon United States?: The niche generates $103K/yr across 59 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the funny toilet paper holder niche?: 51 brands and 190 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in funny toilet paper holder?: Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 2.4%.
What does it cost to enter the funny toilet paper holder niche?: Listings span $2.28–$61.86; the average listing price is $20.14 (sweet spot $15–$100). The average incumbent carries 1,489 reviews — the moat a new listing must climb.