Skip to content

Funny Signs

Maybe

The top 5 brands take only 21% of clicks. But the products selling today already average 4.7★, so Funny Signs is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$289K/yr1.1M searches / yr
90-day growth
+14.8%search demand this quarter
Competition
15%top-5 click share · 101 brands · 181 sellers

Flapen Score

Funny Signs against its category

The dotted line is the Home & Kitchen average. Past it, Funny Signs is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Signs market on Amazon at a glance

Shoppers on Amazon United States searched for Funny Signs 1.1M times last year and spent an estimated $289K. The top 5 brands take 21% of clicks. Demand peaks in May–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
2.1%
Market size, estimated
$289Ka year
Peak month
May2.2× the quietest month
Top search term
funny signs161K searches a year

02 · Price

A sale here is worth $13.11.

Listings sell for $13.11 on average, from $2.38 to $114.18. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At $13.11 that is $0 to $1K a year per listing.

Average price
$13.11under the $15 to $100 sweet spot
Price range
$2.38–$114.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #3,383 within Decorative Signs & Plaques. It carries 586 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
93%
Out of stock, average day
4.0%
Average rank
#3,383in Decorative Signs & Plaques
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
586per listing
Listings tracked
138

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Funny Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

101 falling

Sellers

181

Top-5 brand share

21%

Top 20: 52%

Top-5 click share

15%

Top 20: 39%

Open market

76%

  • Brand 16%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Funny Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Funny Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny signs161K/yr
  • tin signs143K/yr
  • decorative signs & plaques125K/yr
  • vintage metal signs71K/yr
  • funny metal signs61K/yr
  • vintage signs62K/yr
  • tin sign56K/yr
  • metal signs decor41K/yr
  • outdoor metal signs27K/yr
  • metal poster45K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Signs

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Little small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Funny Signs questions

Answered from the same tracked data.