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Funny Birthday Candles

Fail

Prices span $6.32–$14.88, mostly outside the sweet spot, so Funny Birthday Candles is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$48K/yr151K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
78%top-5 click share · 9 brands · 16 sellers

Flapen Score

Funny Birthday Candles against its category

The dotted line is the Home & Kitchen average. Past it, Funny Birthday Candles is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funny Birthday Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Funny Birthday Candles 151K times last year and spent an estimated $48K. The top 5 brands take 90% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
3.3%
Market size, estimated
$48Ka year
Top search term
funny birthday candles42K searches a year

02 · Price

A sale here is worth $9.45.

Listings sell for $9.45 on average, from $6.32 to $14.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $9.45 that is $2K to $5K a year per listing.

Average price
$9.45under the $15 to $100 sweet spot
Price range
$6.32–$14.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #635 within Candles. It carries 571 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
9.9%
Average rank
#635in Candles
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
571per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Funny Birthday Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 140%
  • Brand 237%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Funny Birthday Candles search demand

Weekly searches over the year. Pick a range.

4K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Funny Birthday Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny birthday candles42K/yr
  • cigarette candles14K/yr
  • musical birthday candle13K/yr
  • lotus birthday candle11K/yr
  • singing birthday candle12K/yr
  • birthday candles funny7K/yr
  • spinning birthday candle7K/yr
  • funny birthday cake candles8K/yr
  • confetti candle5K/yr
  • lotus candles for birthday cakes6K/yr

Reviews and returns

What reviews say buyers love and hate about Funny Birthday Candles

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Functionality-Overall”
1.5%of orders come back
“Didnt work well”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Funny Birthday Candles questions

Answered from the same tracked data.