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Funky Picture Frames

Maybe

The top 5 products take only 15% of clicks. But buyers convert on only 1.8% of searches, so Funky Picture Frames is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$162K/yr478K searches / yr
90-day growth
+19.1%search demand this quarter
Competition
15%top-5 click share · 77 brands · 82 sellers

Flapen Score

Funky Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Funky Picture Frames is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funky Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Funky Picture Frames 478K times last year and spent an estimated $162K. The top 5 brands take 29% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
478K
Growth, 90 days vs prior 90
+19.1%
Conversion, latest week
1.8%
Market size, estimated
$162Ka year
Peak month
August1.7× the quietest month
Top search term
pink picture frame120K searches a year

02 · Price

A sale here is worth $18.47.

Listings sell for $18.47 on average, from $5.14 to $81.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $18.47 that is $0 to $2K a year per listing.

Average price
$18.47inside the $15 to $100 sweet spot
Price range
$5.14–$81.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,398 within Picture Frames. It carries 2,470 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#1,398in Picture Frames
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,470per listing
Listings tracked
169

04 · Newcomers

5 of last year's 60 launches cleared the first-year sales bar.

60 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
60
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Funky Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

77 rising

Sellers

82

Top-5 brand share

29%

Top 20: 72%

Top-5 click share

15%

Top 20: 41%

Open market

66%

  • Brand 17%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Funky Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Funky Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink picture frame120K/yr
  • colorful picture frames58K/yr
  • funky picture frames41K/yr
  • pink frame44K/yr
  • pink picture frames28K/yr
  • funky frames21K/yr
  • fun frames18K/yr
  • pink frames20K/yr
  • whimsical picture frames11K/yr
  • pink photo frame16K/yr

Reviews and returns

What reviews say buyers love and hate about Funky Picture Frames

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
22%of negative reviews mention “Quality-Overall”
2.7%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Funky Picture Frames questions

Answered from the same tracked data.