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Full Size Pillows Set of 4

Fail

The average product has 25,482 reviews to catch up to, so Full Size Pillows Set of 4 is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$94K/yr29K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 13 sellers

Flapen Score

Full Size Pillows Set of 4 against its category

The dotted line is the Home & Kitchen average. Past it, Full Size Pillows Set of 4 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Full Size Pillows Set of 4 market on Amazon at a glance

Shoppers on Amazon United States searched for Full Size Pillows Set of 4 29K times last year and spent an estimated $94K. The top 5 brands take 79% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
11.0%
Market size, estimated
$94Ka year
Peak month
June1.4× the quietest month
Top search term
full size pillows set of 418K searches a year

02 · Price

A sale here is worth $29.57.

Listings sell for $29.57 on average, from $20.86 to $39.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $29.57 that is $3K to $7K a year per listing.

Average price
$29.57inside the $15 to $100 sweet spot
Price range
$20.86–$39.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Bed Pillows & Positioners. It carries 25,482 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#33in Bed Pillows & Positioners
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
25,482per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Full Size Pillows Set of 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

13

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • Brand 134%
  • Brand 216%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (3 brands, 13%)

Demand

Full Size Pillows Set of 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Black Friday '24Spike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Full Size Pillows Set of 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • full size pillows set of 418K/yr
  • cheap pillows 4 pack6K/yr
  • full pillows set of 44K/yr

Reviews and returns

What reviews say buyers love and hate about Full Size Pillows Set of 4

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
0.9%of orders come back
“the size is very inaccurate”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Full Size Pillows Set of 4 questions

Answered from the same tracked data.