Full Size Pillow Top Mattress
MaybeThe top 5 brands take only 36% of clicks. But prices span $37.36–$390.98, mostly outside the sweet spot, so Full Size Pillow Top Mattress is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $638K/yr224K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 21%top-5 click share · 57 brands · 67 sellers
Flapen Score
Full Size Pillow Top Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Full Size Pillow Top Mattress is stronger. Inside it, weaker.
Market
The Full Size Pillow Top Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Full Size Pillow Top Mattress 224K times last year and spent an estimated $638K. The top 5 brands take 36% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $638K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $638Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- full size pillow top mattress36K searches a year
02 · Price
A sale here is worth $140.46.
Listings sell for $140.46 on average, from $37.36 to $390.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $140.46 that is $0 to $14K a year per listing.
- Average price
- $140.46above the $15 to $100 sweet spot
- Price range
- $37.36–$390.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #154 within Mattresses & Box Springs. It carries 4,835 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 78%
- Out of stock, average day
- 14.3%
- Average rank
- #154in Mattresses & Box Springs
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 4,835per listing
- Listings tracked
- 100
04 · Newcomers
36 of last year's 40 launches cleared the first-year sales bar.
40 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 40
- Successful launches
- 36Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Full Size Pillow Top Mattress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EGOHOME 6 Inch Full Size Mattress Memory Foam Mattress with Cooling Green Tea Gel Relieve Pressure with Medium Firm Support CertiPUR-US Certified 75L x 54W White
- Price
- $112.61
- Rating
- 4.4/5
- Reviews
- 10,700
- Age
- 1y ago
EGOHOME Full Size Memory Foam Mattress 5 Inch Green Tea Bed in A Box
- Price
- $102.23
- Rating
- 4.4/5
- Reviews
- 10,700
- Age
- 1y ago
QOFYU 12 Inch Full Size Mattress 54Wx75L Black Individual Pocket Spring Innerspring Mattress with Motion Isolation & Pressure Relief Mattress in a Box
- Price
- $148.92
- Rating
- 3.7/5
- Reviews
- 165
- Age
- 11mo ago
Novilla Full Size Mattress 12 Inch Hybrid Mattress in a Box Comfort Sleep|Pocket Innerspring for Motion Isolation Supportive & Pressure Relief CertiPUR-US Certified Guest & Dorm
- Price
- $162.16
- Rating
- 4.2/5
- Reviews
- 4,740
- Age
- 1y ago
Nectar Kids 8 Full Memory Foam Mattress 2-Side Design Ages 3-12+
- Price
- $390.98
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 1y ago
Trending
estimated 90-day click momentum
PurrJoys Full Mattress 12 Inch Cooling-Gel Memory Foam and Pocket Spring Hybrid Mattress Full Size Mattress in a Box CertiPUR-US Certified Medium Firm Double Mattress
- Price
- $167.95
- Rating
- 4.4/5
- Reviews
- 625
- Age
- 3y ago
ERORVX 12 Inch Full Size Mattress Hybrid Bed Mattress in a Box 75 x 54
- Price
- $184.27
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 11mo ago
TROZULER 5 Inch Box Spring Full Size Bed Heavy Duty Metal Mattress Foundation 3000 lbs Capacity Low Profile Noise-Free Easy Assembly with Fabric Cover
- Price
- $51.46
- Rating
- 4.3/5
- Reviews
- 2,132
- Age
- 9mo ago
TROZULER 9 Inch Box Spring Full Size Bed Heavy Duty Metal Mattress Foundation 3000 lbs Capacity High Profile Noise-Free Easy Assembly with Fabric Cover
- Price
- $57.31
- Rating
- 4.3/5
- Reviews
- 2,132
- Age
- 9mo ago
Letmxiu Premium Crib & Toddler Mattress 100% Knitted Fabric Premium Fleece Surface-Hypoallergenic 5 Thick Firm Soft Crib Mattress Non-Toxic - Fits Standard Cribs & Toddler Beds
- Price
- $68.78
- Rating
- 4.8/5
- Reviews
- 3,462
- Age
- 3y ago
Newest
by launch date
Gelsea 6 Inch Full Size Mattress Firm Gel Memory Foam Full Mattress in a Box Firm Back Support for Pressure Relief & Spinal Alignment CertiPUR-US Certified Fiberglass-Free
- Price
- $108.60
- Rating
- 4.4/5
- Reviews
- 471
- Age
- 8mo ago
12 Inch Full Size Mattress Pillow Top Full Size Mattress in a Box Optimized Memory Foam and Individually Pocket Springs Medium Firm Feel Pressure Relief & Motion Isolation Fiberglass Free
- Price
- $163.77
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 8mo ago
TROZULER 5 Inch Box Spring Full Size Bed Heavy Duty Metal Mattress Foundation 3000 lbs Capacity Low Profile Noise-Free Easy Assembly with Fabric Cover
- Price
- $51.46
- Rating
- 4.3/5
- Reviews
- 2,132
- Age
- 9mo ago
TROZULER 9 Inch Box Spring Full Size Bed Heavy Duty Metal Mattress Foundation 3000 lbs Capacity High Profile Noise-Free Easy Assembly with Fabric Cover
- Price
- $57.31
- Rating
- 4.3/5
- Reviews
- 2,132
- Age
- 9mo ago
ERORVX 12 Inch Full Size Mattress Hybrid Bed Mattress in a Box 75 x 54
- Price
- $184.27
- Rating
- 4.6/5
- Reviews
- 231
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 21% of clicks, no more. An open shelf where new products get seen.
Brands
57 flat
Sellers
67
Est. top-5 brand share
36%
Top 20: 78%
Est. top-5 click share
21%
Top 20: 56%
Open market
61%
- EGOHOME17%
- Novilla5%
- Amazon Basics5%
- Vesgantti4%
- Nectar4%
- FDW4%
Demand
Full Size Pillow Top Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Search terms
Top Full Size Pillow Top Mattress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- full size pillow top mattress36K/yr
- full size box spring and mattress29K/yr
- full size hybrid mattress 12 inch17K/yr
- toddler full size mattress14K/yr
- full size mattress pillow top16K/yr
- full size mattress for toddler floor bed13K/yr
- kids full mattress12K/yr
- full box spring and mattress set11K/yr
- full size mattress toddler10K/yr
- paylesshere12K/yr
Reviews and returns
What reviews say buyers love and hate about Full Size Pillow Top Mattress
We read the reviews and the return reasons for every product selling here.
“Not nearly as thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Full Size Pillow Top Mattress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data