Full Size Mattress Topper
PassFull Size Mattress Topper scores 67 out of 100, a Pass. Shoppers spend an estimated $8.5M a year here, search demand grew +30.3% this quarter, and an estimated 2.3% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 11,240 Home & Kitchen niches · +18 vs the category median of 4967
- Market size
- $8.5M/yr3.9M searches / yr
- 90-day growth
- +30.3%search demand this quarter
- Competition
- 48%top-5 click share · 21 brands · 22 sellers
Flapen Score
Full Size Mattress Topper against its category
The dotted line is the Home & Kitchen average. Past it, Full Size Mattress Topper is stronger. Inside it, weaker.
Market
The Full Size Mattress Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Full Size Mattress Topper 3.9M times last year and spent an estimated $8.5M. The top 5 brands take 65% of clicks. Demand peaks in Jul–Aug. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.5M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- +30.3%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $8.5Ma year
- Peak month
- August2.3× the quietest month
- Top search term
- full size mattress topper1.3M searches a year
02 · Price
A sale here is worth $46.98.
Listings sell for $46.98 on average, from $20.02 to $129.38. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $46.98 that is $282K to $376K a year per listing.
- Average price
- $46.98inside the $15 to $100 sweet spot
- Price range
- $20.02–$129.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $282K–$376K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Mattress Pads & Toppers. It carries 20,960 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Mattress Pads & Toppers
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 20,960per listing
- Listings tracked
- 32
04 · Newcomers
14 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Full Size Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
22
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
48%
Top 20: 87%
Open market
30%
- Brand 137%
- Brand 29%
- Brand 39%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Full Size Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.3×
Search terms
Top Full Size Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- full size mattress topper1.3M/yr
- mattress topper full838K/yr
- full mattress topper499K/yr
- mattress topper full size254K/yr
- memory foam mattress topper full143K/yr
- full size memory foam mattress topper108K/yr
- mattress topper full size bed66K/yr
- pillow top mattress topper full89K/yr
- full bed mattress topper66K/yr
- foam mattress topper full103K/yr
Reviews and returns
What reviews say buyers love and hate about Full Size Mattress Topper
We read the reviews and the return reasons for every product selling here.
“Its thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Full Size Mattress Topper questions
Answered from the same tracked data.