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Full Size Mattress Pad

Pass

Full Size Mattress Pad scores 65 out of 100, a Pass. Shoppers spend an estimated $2.0M a year here, search demand grew +25.5% this quarter, and an estimated 2.1% of orders come back.

Flapen Score
65
65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 49
Market size
$2.0M/yr850K searches / yr
90-day growth
+25.5%search demand this quarter
Competition
54%top-5 click share · 19 brands · 21 sellers

Flapen Score

Full Size Mattress Pad against its category

The dotted line is the Home & Kitchen average. Past it, Full Size Mattress Pad is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Full Size Mattress Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Full Size Mattress Pad 850K times last year and spent an estimated $2.0M. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 850K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
850K
Growth, 90 days vs prior 90
+25.5%
Conversion, latest week
7.7%
Market size, estimated
$2.0Ma year
Peak month
September3.2× the quietest month
Top search term
full size mattress pad166K searches a year

02 · Price

A sale here is worth $31.20.

Listings sell for $31.20 on average, from $11.18 to $87.26. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $31.20 that is $94K to $125K a year per listing.

Average price
$31.20inside the $15 to $100 sweet spot
Price range
$11.18–$87.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$94K–$125K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Mattress Pads & Toppers. It carries 33,617 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Mattress Pads & Toppers
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
33,617per listing
Listings tracked
29

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Full Size Mattress Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

21

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

24%

  • Brand 125%
  • Brand 224%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Full Size Mattress Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.2×

Search terms

Top Full Size Mattress Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • full size mattress pad166K/yr
  • mattress pad full159K/yr
  • full mattress pad104K/yr
  • pillow top mattress topper full89K/yr
  • firm mattress topper full49K/yr
  • mattress pads full size52K/yr
  • full size bed mattress topper29K/yr
  • mattress pad full size27K/yr
  • full-size mattress topper14K/yr
  • pillow topper full19K/yr

Reviews and returns

What reviews say buyers love and hate about Full Size Mattress Pad

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Thickness”
2.1%of orders come back
“Its thick”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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FAQ

Common Full Size Mattress Pad questions

Answered from the same tracked data.