Full Size Mattress Memory Foam 12 Inch
MaybeThe top 5 brands take only 33% of clicks. But prices span $98.76–$295.17, mostly outside the sweet spot, so Full Size Mattress Memory Foam 12 Inch is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $229K/yr37K searches / yr
- 90-day growth
- -3.9%search demand this quarter
- Competition
- 20%top-5 click share · 51 brands · 65 sellers
Flapen Score
Full Size Mattress Memory Foam 12 Inch against its category
The dotted line is the Home & Kitchen average. Past it, Full Size Mattress Memory Foam 12 Inch is stronger. Inside it, weaker.
Market
The Full Size Mattress Memory Foam 12 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Full Size Mattress Memory Foam 12 Inch 37K times last year and spent an estimated $229K. The top 5 brands take 33% of clicks. Demand peaks in Jul–Aug. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -3.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $229Ka year
- Peak month
- August2.6× the quietest month
- Top search term
- full mattress 12+ inch30K searches a year
02 · Price
A sale here is worth $172.98.
Listings sell for $172.98 on average, from $98.76 to $295.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $172.98 that is $0 to $17K a year per listing.
- Average price
- $172.98above the $15 to $100 sweet spot
- Price range
- $98.76–$295.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #273 within Mattresses & Box Springs. It carries 1,977 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 69%
- Out of stock, average day
- 25.6%
- Average rank
- #273in Mattresses & Box Springs
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,977per listing
- Listings tracked
- 70
04 · Newcomers
43 of last year's 48 launches cleared the first-year sales bar.
48 products launched here in the last 12 months. 43 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 48
- Successful launches
- 43Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top Full Size Mattress Memory Foam 12 Inch products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
12 Inch Green Tea Full Size Memory Foam Mattress Bed-in-a-Box Medium Firm Mattress CertiPUR-US Certified Breathable Bed Mattress for Cooler Sleep Supportive & Pressure Relief Full
- Price
- $162.60
- Rating
- 4.3/5
- Reviews
- 593
- Age
- 3y ago
PurrJoys Full Mattress 12 Inch Cooling-Gel Memory Foam and Pocket Spring Hybrid Mattress Full Size Mattress in a Box CertiPUR-US Certified Medium Firm Double Mattress
- Price
- $167.95
- Rating
- 4.4/5
- Reviews
- 625
- Age
- 3y ago
Zinus 12 Inch Full Green Tea Memory Foam Mattress Medium Firm Feel
- Price
- $234.45
- Rating
- 3.7/5
- Reviews
- 4,672
- Age
- 2y ago
Rakoide 12 Inch Full Size Mattress Hybrid Full Mattress in a Box Memory Foam Mattress with Pocket Springs Medium Firm Pressure Relief & Motion Isolation CertiPUR US Certified Mattress
- Price
- $228.54
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 2mo ago
Novilla 12 Inch Full Size Mattress in a Box Gel Memory Foam Mattress
- Price
- $184.34
- Rating
- 4.4/5
- Reviews
- 5,392
- Age
- 1y ago
Trending
estimated 90-day click momentum
REJUSLEEP 12 Inch Full Size Mattress Hybrid Mattress in a Box Cooling Gel Memory Foam and Individual Pocket Springs for Pressure Relief CertiPUR-US Certified (Full 12 inch Medium)
- Price
- $222.07
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 2mo ago
Rakoide 12 Inch Full Size Mattress Hybrid Full Mattress in a Box Memory Foam Mattress with Pocket Springs Medium Firm Pressure Relief & Motion Isolation CertiPUR US Certified Mattress
- Price
- $228.54
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 2mo ago
PUBPLON Full Size Mattress 12 Hybrid Full Mattress in a Box Medium Firm Memory Foam & Pocket Springs for Pressure Relief Motion Isolation CertiPUR-US Certified Fiberglass Free 365 Night Trial
- Price
- $189.92
- Rating
- 4.8/5
- Reviews
- 52
- Age
- 4mo ago
AHLAYN Full Size Mattress 12 Inch Hybrid Full Mattress in a Box with Memory Foam and Pocket Spring for Pressure Relief & Comfort Sleep & Zoned Support Medium Firm CertiPUR-US
- Price
- $146.53
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 3mo ago
Puzdaz Full Size Mattress 12 Inch Full Mattress - Memory Foam & Individually Pocket Coils Springs Pressure Relief Motion Isolation Edge Support CertiPUR-US Certified Medium Firm
- Price
- $159.86
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 3mo ago
Newest
by launch dateRakoide 12 Inch Full Size Mattress Hybrid Full Mattress in a Box Memory Foam Mattress with Pocket Springs Medium Firm Pressure Relief & Motion Isolation CertiPUR US Certified Mattress
- Price
- $228.54
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 2mo ago
REJUSLEEP 12 Inch Full Size Mattress Hybrid Mattress in a Box Cooling Gel Memory Foam and Individual Pocket Springs for Pressure Relief CertiPUR-US Certified (Full 12 inch Medium)
- Price
- $222.07
- Rating
- 4.7/5
- Reviews
- 39
- Age
- 2mo ago
CRYREINA Full Size Mattress Full Mattresses in a Box 12 Inch Hybrid Mattresses with Individually Pocket Spring for Pressure Relief Medium Firm Breathable
- Price
- $144.09
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3mo ago
Puzdaz Full Size Mattress 12 Inch Full Mattress - Memory Foam & Individually Pocket Coils Springs Pressure Relief Motion Isolation Edge Support CertiPUR-US Certified Medium Firm
- Price
- $159.86
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 3mo ago
Gojef home Full Size Mattress 12 Inch Hybrid Memory Foam Mattress in a Box with Pocket Springs Medium Firmness Pressure Relief & Motion Isolation CertiPUR-US Certified
- Price
- $153.48
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
51 rising
Sellers
65
Est. top-5 brand share
33%
Top 20: 74%
Est. top-5 click share
20%
Top 20: 56%
Open market
63%
- Novilla12%
- Luxysea6%
- Generic5%
- PayLessHere5%
- Zinus5%
- PurrJoys4%
Demand
Full Size Mattress Memory Foam 12 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.6×
Reviews and returns
What reviews say buyers love and hate about Full Size Mattress Memory Foam 12 Inch
We read the reviews and the return reasons for every product selling here.
“Hard As A Rock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Full Size Mattress Memory Foam 12 Inch questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data