Full Size Mattress Black
FailDemand is soft, at -13.8% this quarter, so Full Size Mattress Black is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $76K/yr31K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 59%top-5 click share · 16 brands · 20 sellers
Flapen Score
Full Size Mattress Black against its category
The dotted line is the Home & Kitchen average. Past it, Full Size Mattress Black is stronger. Inside it, weaker.
Market
The Full Size Mattress Black market on Amazon at a glance
Shoppers on Amazon United States searched for Full Size Mattress Black 31K times last year and spent an estimated $76K. The top 5 brands take 66% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $76Ka year
- Top search term
- full size mattress black17K searches a year
02 · Price
A sale here is worth $146.06.
Listings sell for $146.06 on average, from $46.71 to $212.25. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $146.06 that is $0 to $15K a year per listing.
- Average price
- $146.06above the $15 to $100 sweet spot
- Price range
- $46.71–$212.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #391 within Mattresses & Box Springs. It carries 1,101 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 50%
- Out of stock, average day
- 22.8%
- Average rank
- #391in Mattresses & Box Springs
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 1,101per listing
- Listings tracked
- 18
04 · Newcomers
9 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top Full Size Mattress Black products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
20
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
29%
- Brand 133%
- Brand 212%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Full Size Mattress Black search demand
Weekly searches over the year. Pick a range.
Search terms
Top Full Size Mattress Black search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- full size mattress black17K/yr
- black full size mattress9K/yr
- full size black mattress5K/yr
Reviews and returns
What reviews say buyers love and hate about Full Size Mattress Black
We read the reviews and the return reasons for every product selling here.
“The comfort level is almost non-existent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Full Size Mattress Black questions
Answered from the same tracked data.









