Is full size mattress black profitable to sell on Amazon United States?

The niche generates $76K/yr across 18 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (44/100).

How competitive is the full size mattress black niche?

16 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in full size mattress black?

Top complaints mined from reviews: Comfort-Overall, Thickness, Quality-Overall. The return rate is 1.5%.

What does it cost to enter the full size mattress black niche?

Listings span $46.71–$212.25; the average listing price is $146.06 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.

full size mattress black

Skip it

Soft demand (-13.8% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,101.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$146.06

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$46.71–$212.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$76K

$76K/yr · 31K searches

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Price Out of Stock

According to Flapen's Amazon United States niche tracking, full size mattress black is a $76K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 44/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

full size mattress black market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $73K–$110K; units × avg price
Conversion rate: 1.7%
Avg BSR: #391
Page quality: 0%
Prime: 50%
Sponsored: 83%
Out of stock: 22.8%
Avg brand age: 15 months
Avg seller age: 234 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

29%

QOFYU33%
coletex12%
Pixafog9%
KFG7%
DANNASI6%
inight5%

Demand

Weekly Amazon search volume, last 23 weeks — -13.8% search growth over the last 90 days.

Open Trend

Top full size mattress black search terms

full size mattress black17K/yr -13.7%1.1% conv.
black full size mattress9K/yr -18.8%1.3% conv.
full size black mattress5K/yr -2.7%0.6% conv.

All search terms

Top full size mattress black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QOFYU 12 Inch Full Size Mattress 54Wx75L Black Individual Pocket Spring Innerspring Mattress with Motion Isolation & Pressure Relief Mattress in a Box

QOFYU$148.923.7★165 rev

coletex Twin Mattress 12 Inch Hybrid Mattresses Medium-Firm Feel with Pocket Springs & Cooling Gel Memory Foam CertiPUR-US Certified for Enhanced Support Cooling & Motion Isolation

coletex$138.084.4★192 rev

Pixafog 12 inch Full Size Mattress in a Box Gel Hybrid Memory Foam Individually Wrapped Pocket Springs for Motion Isolation Pressure Relief CertiPUR-US Medium Firm-Black

Pixafog$167.594.4★240 rev

KFG Full Size Mattress 10 Inch with Memory Foam & Individually Wrapped Pocket Coils for Support Medium Comfort Breathable & Durable for Comfortable Sleep & Pressure Relief Fiberglass-Free

KFG$113.394.7★37 rev

Full Size Mattress 12 Inch Medium Firm Individually Pocket Spring Black Hybrid in a Box Fiberglass Free CertiPUR-US Foam Motion Isolation Pressure Relief & Cooling Sleep for Adults & Couple

DANNASI$106.654.5★24 rev

Newest

by launch date

Full Size Mattress 12 Inch Medium Firm Individually Pocket Spring Black Hybrid in a Box Fiberglass Free CertiPUR-US Foam Motion Isolation Pressure Relief & Cooling Sleep for Adults & Couple

DANNASI$106.6524 rev

1mo ago

Hiboss Full Size Mattress (Upgraded) 10 Inch Luxury Hybrid Full Mattress in a Box Cooling Gel Memory Foam & Pocket Springs Firm Back Pain Relief Extra Edge Support 365-Night Trial

Hiboss$157.4657 rev

1mo ago

Full Size 12 Inch Hybrid Mattress in a Box. Medium Firm Black and Gray Fabric Cover with Pocket Spring and Memory Foam Breathable Supportive Cool Sleep for Back Side Stomach Sleepers.

Generic$212.2535 rev

2mo ago

HAPPYMONT Full Size 12 Inch Hybrid Mattress 7-Zone Support with Reinforced Edge Pocket Coil & Foam for Pressure Relief Medium Firm CertiPUR-US Certified Mattress in a Box

HAPPYMONT$144.6014 rev

3mo ago

CRYREINA Full Size Mattress 10 inch Hybrid Full Mattress in a Box Upgrade Pocket SpringsMedium Firm Pressure Relief Breathable Comfort CertiPUR-US Certified

CRYREINA$139.73278 rev

5mo ago

What buyers say about full size mattress black

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall34%

“It is very comfortable”

Soft Feel10%

“Really soft”

Value For Money8%

“Great value”

Quality-Overall8%

“Good quality and exactly as described”

Foam6%

“Best mattress topper”

Sleep Quality4%

“Definitely improved sleep”

Size-Overall4%

“Plush and fits as requested”

Advertised Vs Actual Product3%

“As advertised”

Assembly/Installation3%

“Easy install”

Sags/Sinks2%

“comfortable without sinking in too much”

What buyers complain about

Comfort-Overall13%

“The comfort level is almost non-existent”

Thickness11%

“Thin as a sheet”

Quality-Overall9%

“the quality of this mattress is really bad I regret buying it”

Advertised Vs Actual Product7%

“Not as advertised”

Cushion5%

“THERE'S NO CUSHION”

Value For Money5%

“50 bucks is to much”

Hard Feel4%

“Not soft as stated”

Strength4%

“The edges aren't sturdy at all”

Smell4%

“After airing it out for a week still has a very strong chemical smell”

Sags/Sinks4%

“it sinks down”

Top return reasons

Size-Overall34%

Advertised Vs Actual Product11%

Thickness10%

Comfort-Overall9%

Cushion6%

Soft Feel4%

Thin4%

Hard Feel3%

Material Quality2%

Value For Money2%

Common questions

Is full size mattress black profitable to sell on Amazon United States?: The niche generates $76K/yr across 18 tracked products. 9 of 16 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (44/100).
How competitive is the full size mattress black niche?: 16 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in full size mattress black?: Top complaints mined from reviews: Comfort-Overall, Thickness, Quality-Overall. The return rate is 1.5%.
What does it cost to enter the full size mattress black niche?: Listings span $46.71–$212.25; the average listing price is $146.06 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.