Full Size Mattress
MaybeShoppers spend an estimated $132.7M a year here. But prices span $88.78–$828.65, mostly outside the sweet spot, so Full Size Mattress is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $132.7M/yr34.9M searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 39%top-5 click share · 16 brands · 24 sellers
Flapen Score
Full Size Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Full Size Mattress is stronger. Inside it, weaker.
Market
The Full Size Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Full Size Mattress 34.9M times last year and spent an estimated $132.7M. The top 5 brands take 73% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 34.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132.7M a year.
- Searches, last 12 months
- 34.9M
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $132.7Ma year
- Peak month
- August1.3× the quietest month
- Top search term
- full size mattress12.6M searches a year
02 · Price
A sale here is worth $232.95.
Listings sell for $232.95 on average, from $88.78 to $828.65. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $232.95 that is $4.7M to $5.8M a year per listing.
- Average price
- $232.95above the $15 to $100 sweet spot
- Price range
- $88.78–$828.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $4.7M–$5.8M
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #47 within Mattresses & Box Springs. It carries 5,425 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 95%
- Out of stock, average day
- 4.1%
- Average rank
- #47in Mattresses & Box Springs
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 5,425per listing
- Listings tracked
- 39
04 · Newcomers
10 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Full Size Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
24
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
22%
- Brand 130%
- Brand 223%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Full Size Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Full Size Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- full size mattress12.6M/yr
- king size mattress7.8M/yr
- king mattress3.9M/yr
- full mattress2.6M/yr
- mattress full size618K/yr
- colchones king size293K/yr
- colchones full527K/yr
- mattress full372K/yr
- full bed mattress336K/yr
- full size memory foam mattress318K/yr
Reviews and returns
What reviews say buyers love and hate about Full Size Mattress
We read the reviews and the return reasons for every product selling here.
“Not so soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Full Size Mattress questions
Answered from the same tracked data.