Full Mattress 14 Inch
FailPrices span $94.27–$391.44, mostly outside the sweet spot, so Full Mattress 14 Inch is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $126K/yr28K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 37%top-5 click share · 29 brands · 35 sellers
Flapen Score
Full Mattress 14 Inch against its category
The dotted line is the Home & Kitchen average. Past it, Full Mattress 14 Inch is stronger. Inside it, weaker.
Market
The Full Mattress 14 Inch market on Amazon at a glance
Shoppers on Amazon United States searched for Full Mattress 14 Inch 28K times last year and spent an estimated $126K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb–Mar–Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $126Ka year
- Peak month
- November4.8× the quietest month
- Top search term
- full size mattress 14+ inch20K searches a year
02 · Price
A sale here is worth $205.56.
Listings sell for $205.56 on average, from $94.27 to $391.44. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $205.56 that is $0 to $21K a year per listing.
- Average price
- $205.56above the $15 to $100 sweet spot
- Price range
- $94.27–$391.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$21K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #504 within Mattresses & Box Springs. It carries 1,664 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 49%
- Out of stock, average day
- 24.5%
- Average rank
- #504in Mattresses & Box Springs
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,664per listing
- Listings tracked
- 45
04 · Newcomers
26 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 26 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 26Amazon's first-year sales bar
- Average brand age
- 14 months
Products
Top Full Mattress 14 Inch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
35
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
37%
Top 20: 75%
Open market
42%
- Brand 121%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Full Mattress 14 Inch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Reviews and returns
What reviews say buyers love and hate about Full Mattress 14 Inch
We read the reviews and the return reasons for every product selling here.
“Hard As A Rock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Full Mattress 14 Inch questions
Answered from the same tracked data.