Is frye blanket profitable to sell on Amazon United States?

The niche generates $323K/yr across 19 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (33/100).

How competitive is the frye blanket niche?

12 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in frye blanket?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 3.9%.

When does demand for frye blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the frye blanket niche?

Listings span $23.03–$204.17; the average listing price is $80.62 (sweet spot $15–$100). The average incumbent carries 4,312 reviews — the moat a new listing must climb.

frye blanket

Skip it

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Avg price

Great$80.62

avg listing price — sweet spot $15–$100

Market size

Good$323K

$323K/yr · 834K searches

Price range

Okay$23.03–$204.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,311.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, frye blanket is a $323K/yr Amazon United States market (834K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

frye blanket market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $484K–$645K; units × avg price
Conversion rate: 0.5%
Avg BSR: #772
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 7.2%
Avg brand age: 40 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

Minky Couture52%
Cozy Bliss14%
COOVA9%
Bedsure6%
UnHide3%
Smoofy3%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -23.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top frye blanket search terms

minky couture blanket298K/yr +0.4%0.4% conv.
frye blanket161K/yr -33.2%0.1% conv.
mink blanket86K/yr -37.6%0.0% conv.
unhide blanket59K/yr -42.1%0.2% conv.
brown fur blanket26K/yr -13.7%0.3% conv.
brown faux fur throw blanket15K/yr +23.2%0.2% conv.
rabbit blanket22K/yr -25.2%0.2% conv.
frye blanket faux fur costco35K/yr -69.7%0.2% conv.
unhide21K/yr -18.8%0.0% conv.
brown fur throw blanket16K/yr -52.1%0.4% conv.

All search terms

Top frye blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Cream

Minky Couture$143.604.7★50 rev

Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Light Grey

Cozy Bliss$37.774.7★3,191 rev

COOVA Faux Fur Throw Blanket for Couch Cozy Soft and Fuzzy Plush Rabbit Fur Bubble Blanket for Sofa Bedroom Living Room 50x60 Inches Tie Dye Brown

COOVA$34.324.6★1,337 rev

Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Navy

Minky Couture$144.354.7★50 rev

Cozy Bliss Faux Fur Throw Blanket for Couch Fuzzy Soft Plush Thick Bubble Blanket for Sofa Bedroom Living Room 50 * 60 Inches Tie-dye Taupe

Cozy Bliss$38.074.7★3,191 rev

Newest

by launch date

UGG Euphoria Faux Fur Throw Blanket Oversized Soft Throw for Bed or Couch Luxury Bedroom Decor Plush Blankets Machine Washable 50-inch x 70-inch Charcoal Grey

UGG$76.502,221 rev

3mo ago

Bedsure GentleSoft Fluffy Faux Fur Throw Blanket for Couch Soft Fuzzy Fleece Blankets & Throws Cream Bed Decor Cozy Gifts for Women Teen Girls Minky Thick Warm Plush Gifts for Birthday Anniversary

Bedsure$35.771,233 rev

10mo ago

Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Cream

Minky Couture$143.6050 rev

11mo ago

Minky Couture Hugs Blanket - Extra Plush Blanket for Premium Gifting - Stretchy Bubbled Cozy Throw - Silky Smooth - Durable & Machine-Washable - Travel-Friendly - Travel Navy

Minky Couture$144.3550 rev

11mo ago

Minky Couture Sorbet Blanket - Ultra-Soft Throw for Silky Smooth Comfort - Premium Decorative Throw - Midweight Breathable Fabric - Machine Washable Travel Tranquil Dove

Minky Couture$96.54309 rev

11mo ago

What buyers say about frye blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel33%

“Amazingly soft”

Warmth14%

“Keeps you very warm”

Comfort-Overall10%

“Very comfortable”

Quality-Overall9%

“Price for the quality”

Value For Money4%

“price was reasonable”

Fluffiness4%

“Everyone loves this fluffy blanket”

Gifting Purpose3%

“Good gift”

Color3%

“Cute colors”

Thickness2%

“It is double thickness with the inside plain”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Size-Overall10%

“Bad sizing”

Value For Money9%

“feels so expensive”

Advertised Vs Actual Product7%

“Not as advertised”

Washability6%

“mats terribly when washed”

Weight Heavy5%

“Falls off bed in the night and its heavy”

Quality-Overall5%

“It feels cheap”

Hard Feel4%

“Not super soft”

Thickness3%

“Feels thick”

Fluffiness3%

“does not fluff up as expected”

Material Quality3%

“Disappointed in this its not a good material an small”

Top return reasons

Size-Overall29%

Color17%

Material Quality8%

Advertised Vs Actual Product8%

Quality-Overall5%

Soft Feel4%

Value For Money4%

Heating3%

Weight Heavy3%

Thin3%

Common questions

Is frye blanket profitable to sell on Amazon United States?: The niche generates $323K/yr across 19 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Skip it (33/100).
How competitive is the frye blanket niche?: 12 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in frye blanket?: Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 3.9%.
When does demand for frye blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the frye blanket niche?: Listings span $23.03–$204.17; the average listing price is $80.62 (sweet spot $15–$100). The average incumbent carries 4,312 reviews — the moat a new listing must climb.

frye blanket

frye blanket market data

Competition & brand share

Demand & seasonality

Top frye blanket search terms

Top frye blanket products on Amazon

Top sellers

Newest

Trending

What buyers say about frye blanket

What buyers love

What buyers complain about

Top return reasons

Common questions

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