frozen blanket
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.57avg listing price — sweet spot $15–$100
Price range
Great$6.90–$66.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$128K$128K/yr · 189K searches
Review moat
Okay3,748.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frozen blanket is a $128K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
frozen blanket market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $141K–$189K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #615
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 58%
- Out of stock
- 5.4%
- Avg brand age
- 42 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
35
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
9%
- Jay Franco35%
- Northwest16%
- Disney14%
- DIOSN11%
- Paljaca8%
- Disney Frozen6%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top frozen blanket search terms
- frozen blanket83K/yr
- elsa blanket47K/yr
- frozen throw blanket9K/yr
- elsa blanket for girls 3-510K/yr
- frozen blanket for girls 4-65K/yr
- disney frozen blanket7K/yr
- frozen blanket for girls 3-57K/yr
- frozen blanket toddler8K/yr
- elsa blankets for girls age 4-74K/yr
- frozen blankets for girls10K/yr
Top frozen blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Frozen Fleece Throw Blanket for Kids - Elsa & Anna Super Soft Cozy Microfiber 40x50 Inches Machine Washable Lightweight for Couch Bed & Travel Gift for Kids (Officially Licensed) Jay Franco
Jay Franco$25.454.7★1,406 rev
Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Frozen)
DIOSN$17.954.6★33 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 40x50 - Travel Blanket
Jay Franco$16.744.4★99 rev
Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
Paljaca$14.774.8★317 rev
Northwest Frozen Silk Touch Throw Blanket 46 x 60 Snow Play
Northwest$21.194.8★364 rev
Newest
by launch date
DIsney Frozen Blanket Set - Bundle with Elsa and Anna Soft Fleece Blanket Plus Stickers More for Kids Adults Children | Cozy Disney Frozen Fleece Throw 40 x 50
Disney$18.810 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 40x50 - Travel Blanket
Jay Franco$16.7499 rev
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 46x60 - Throw Blanket
Jay Franco$21.5299 rev
Disney Frozen Fleece Throw Blanket for Kids - Elsa & Anna Super Soft Cozy Microfiber 40x50 Inches Machine Washable Lightweight for Couch Bed & Travel Gift for Kids (Officially Licensed) Jay Franco
Jay Franco$25.451,406 rev
Jay Franco Disney Frozen Elsa & Anna Plush Fleece Throw Blanket for Kids - Soft Cozy 46x60 Inch Blanket for Couch Bed Travel Official Licensed Machine Washable Blue
Jay Franco$27.761,406 rev
Trending
90-day click momentumDIsney Frozen Blanket Set - Bundle with Elsa and Anna Soft Fleece Blanket Plus Stickers More for Kids Adults Children | Cozy Disney Frozen Fleece Throw 40 x 50
Disney$18.810.0★
Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Frozen)
DIOSN$17.954.6★
Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
Paljaca$14.774.8★
Catalonia Kids Mermaid Tail Blanket Flannel Wearable Blanket for Girls
Catalonia$19.594.7★
Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 40x50 - Travel Blanket
Jay Franco$16.744.4★
What buyers say about frozen blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Super soft blanket”
“Really nice quality blanket”
“fit the toddler bed perfectly”
“Great birthday gift”
“It's just as it showed”
“Colors are bright”
“The design is adorable”
“worth it”
“It is comfortable”
“yet lightweight”
What buyers complain about
“Head too large”
“Its not very thick”
“feel its too cheap”
“Also not what is shown”
“feel its too cheap”
“Poor design”
“Shakes so hard it's not suitable for kids at all”
“Colors not at all vibrant like shown”
“its bristles are extremely stiff”
“Power is way too strong”
Top return reasons
Common questions
- Is frozen blanket profitable to sell on Amazon United States?
- The niche generates $128K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the frozen blanket niche?
- 12 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in frozen blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.9%.
- When does demand for frozen blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the frozen blanket niche?
- Listings span $6.90–$66.81; the average listing price is $23.57 (sweet spot $15–$100). The average incumbent carries 3,748 reviews — the moat a new listing must climb.