Frozen Blanket
FailDemand is soft, at -22.8% this quarter, so Frozen Blanket is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $128K/yr189K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 35 sellers
Flapen Score
Frozen Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Frozen Blanket is stronger. Inside it, weaker.
Market
The Frozen Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Frozen Blanket 189K times last year and spent an estimated $128K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $128Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- frozen blanket83K searches a year
02 · Price
A sale here is worth $23.57.
Listings sell for $23.57 on average, from $6.90 to $66.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $23.57 that is $2K to $6K a year per listing.
- Average price
- $23.57inside the $15 to $100 sweet spot
- Price range
- $6.90–$66.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #615 within Kids' Bedding. It carries 3,748 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 90%
- Out of stock, average day
- 5.4%
- Average rank
- #615in Kids' Bedding
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,748per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Frozen Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Disney Frozen Fleece Throw Blanket for Kids - Elsa & Anna Super Soft Cozy Microfiber 40x50 Inches Machine Washable Lightweight for Couch Bed & Travel Gift for Kids (Officially Licensed) Jay Franco
- Price
- $25.45
- Rating
- 4.7/5
- Reviews
- 1,406
- Age
- 9mo ago

Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Frozen)
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 40x50 - Travel Blanket
- Price
- $16.74
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

Northwest Frozen Silk Touch Throw Blanket 46 x 60 Snow Play
- Price
- $21.19
- Rating
- 4.8/5
- Reviews
- 364
- Age
- 4y ago
Trending
estimated 90-day click momentum
DIsney Frozen Blanket Set - Bundle with Elsa and Anna Soft Fleece Blanket Plus Stickers More for Kids Adults Children | Cozy Disney Frozen Fleece Throw 40 x 50
- Price
- $18.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Cartoon Supey Soft and Warm Blanket Specially Designed for Children.It Measures 55 inches by 40 inches.It is Suitable for Placing on Sofas and Chairs and can be Used in The Living Room (Frozen)
- Price
- $17.95
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 1y ago

Mermaid Tail Blanket for Kids Soft Wearable Mermaid Tail Blankets Super Plush Flannel Sleeping Snuggle Blanket Gifts for Girls 4~12 Year (Purple)
- Price
- $14.77
- Rating
- 4.8/5
- Reviews
- 317
- Age
- 1y ago

Catalonia Kids Mermaid Tail Blanket Flannel Wearable Blanket for Girls
- Price
- $19.59
- Rating
- 4.7/5
- Reviews
- 7,308
- Age
- 5y ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 40x50 - Travel Blanket
- Price
- $16.74
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago
Newest
by launch date
DIsney Frozen Blanket Set - Bundle with Elsa and Anna Soft Fleece Blanket Plus Stickers More for Kids Adults Children | Cozy Disney Frozen Fleece Throw 40 x 50
- Price
- $18.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 40x50 - Travel Blanket
- Price
- $16.74
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Frozen 46x60 - Throw Blanket
- Price
- $21.52
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

Disney Frozen Fleece Throw Blanket for Kids - Elsa & Anna Super Soft Cozy Microfiber 40x50 Inches Machine Washable Lightweight for Couch Bed & Travel Gift for Kids (Officially Licensed) Jay Franco
- Price
- $25.45
- Rating
- 4.7/5
- Reviews
- 1,406
- Age
- 9mo ago

Jay Franco Disney Frozen Elsa & Anna Plush Fleece Throw Blanket for Kids - Soft Cozy 46x60 Inch Blanket for Couch Bed Travel Official Licensed Machine Washable Blue
- Price
- $27.76
- Rating
- 4.7/5
- Reviews
- 1,406
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
35
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
9%
- Jay Franco35%
- Northwest16%
- Disney14%
- DIOSN11%
- Paljaca8%
- Disney Frozen6%
- Open — no brand owns it (6 brands, 9%)
Demand
Frozen Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Frozen Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frozen blanket83K/yr
- elsa blanket47K/yr
- frozen throw blanket9K/yr
- elsa blanket for girls 3-510K/yr
- frozen blanket for girls 4-65K/yr
- disney frozen blanket7K/yr
- frozen blanket for girls 3-57K/yr
- frozen blanket toddler8K/yr
- elsa blankets for girls age 4-74K/yr
- frozen blankets for girls10K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Blanket
We read the reviews and the return reasons for every product selling here.
“Head too large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









