Is frozen birthday party supplies profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the frozen birthday party supplies niche?

29 brands and 46 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in frozen birthday party supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.

When does demand for frozen birthday party supplies peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the frozen birthday party supplies niche?

Listings span $5.75–$26.89; the average listing price is $13.67 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.

frozen birthday party supplies

Worth a look

Shows no brand lock-in (top 5 brands take 52% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great52%

top-5 brand share — no brand owns this niche

Market size

Great$1.2M

$1.2M/yr · 2.0M searches

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.67

avg listing price — sweet spot $15–$100

Review moat

Good1,080.89

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.6%

return rate — above 5% kills the launch gate

Price range

Good$5.75–$26.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, frozen birthday party supplies is a $1.2M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Worth a look — 57/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

frozen birthday party supplies market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: $820K–$1.1M; units × avg price
Conversion rate: 4.1%
Avg BSR: #878
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 10.5%
Avg brand age: 32 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

43%

Top 20: 82%

Open market

45%

JYHFY21%
VELSCRUN15%
Glad7%
Unique5%
MURDIZZO4%
BAUANOOY3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top frozen birthday party supplies search terms

frozen birthday party decorations1.0M/yr -27.4%2.5% conv.
elsa birthday party decorations198K/yr -0.8%2.1% conv.
frozen party decorations191K/yr -11.7%2.7% conv.
frozen birthday84K/yr -16.2%1.5% conv.
frozen birthday decorations68K/yr -16.3%2.2% conv.
frozen decorations59K/yr -9.1%2.2% conv.
elsa party decorations52K/yr -14.6%2.2% conv.
frozen themed party decorations44K/yr -6.4%2.2% conv.
frozen party44K/yr -8.9%1.5% conv.
frozen birthday party41K/yr -0.8%1.7% conv.

All search terms

Top frozen birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Birthday Girl Sash Crown for Girls Girls Tiara Blue Crown Princess Crowns Happy Birthday Crowns Tiaras for Girl Birth Decorations BirthdayGirl Headband Birthdays Accessories

VELSCRUN$9.314.7★2,694 rev

90 Psc Frozen Birthday Party Supplies Set Pink Theme with Banner Plates Cups Utensils Napkins Tablecloth

JYHFY$25.934.5★98 rev

102 Psc For Frozen theme party setup easy to assemble decorations including childrens DIY cake toppers and background cloth sets perfect for childrens birthday parties.

JYHFY$19.914.7★70 rev

Glad for Kids Disney Frozen Disposable Paper Plates Anna and Elsa - Heavy Duty Soak-Proof Microwavable Kid-Friendly Character Plates for Everyday Meals 8.5 inch 40 Count

Glad$9.014.9★967 rev

Frozen Birthday Party Decorations | Serves 16 | Banner Tablecloth Plates Napkins Sticker | Elsa Party Decorations | Officially Licensed

Unique$22.154.8★144 rev

Newest

by launch date

Cartoon Birthday Party Decorations Winter Princess Theme Party Supplies Set with Banner Balloon Backdrop Tablecloth Hanging Swirl

Signreen$14.574 rev

3mo ago

Cartoon Winter Birthday Party Decorations Set Blue Birthday Party Supplies

CVCXFParty$18.037 rev

4mo ago

Snow Birthday Party Supplies Decorations Including Backdrop Birthday Banner Balloons Tablecloth Hanging Swirls Cake Toppers for Snow Party

GOTOFUN$18.9024 rev

5mo ago

10 Sheets Frozen Temporary Tattoos for Kids Disney Princess Birthday Party Favors Cute Cartoon Decoration Sticker Gifts for Teen Girl Boys Home Activity Class Prizes Carnival Christmas Rewards

XYLL$7.5153 rev

11mo ago

Blue Winter Birthday Party Decorations 207pcs Disposable Paper Plates & Napkins Set for 24 Guests - Includes Happy Birthday Banner & Cartoon Tablecloth

NEW BARLEY$26.8928 rev

1y ago

What buyers say about frozen birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Cute and great quality”

Value For Money14%

“Great value”

Color8%

“Color is accurate”

Advertised Vs Actual Product7%

“These are exactly as pictured”

Size-Overall7%

“Great size”

Assembly/Installation6%

“Easy to assemble”

Design-Overall4%

“The decor works well for the theme”

Durability4%

“Very Durable”

Adhesion/Stickiness3%

“The stickiness was very strong”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall20%

“The balloons are much smaller”

Quality-Overall12%

“Disappointing Quality — Not Suitable for Cake or Play”

Durability9%

“it started to fall apart”

Advertised Vs Actual Product6%

“Misleading product”

Adhesion/Stickiness5%

“Adhesive impossible to get off”

Inflation/Deflation4%

“Popped as we blew it up”

Color4%

“Its more of gray color”

Value For Money4%

“Not worth the price”

Strength3%

“Very fragile and break easily”

Thickness3%

“thicker than a Walmart candle”

Top return reasons

Size-Overall22%

Color17%

Value For Money14%

Advertised Vs Actual Product10%

Quality-Overall9%

Defective Material/Parts4%