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Frozen Balloons

Fail

Demand is soft, at -18.1% this quarter, so Frozen Balloons is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$148K/yr220K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
44%top-5 click share · 20 brands · 50 sellers

Flapen Score

Frozen Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Frozen Balloons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Balloons 220K times last year and spent an estimated $148K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.1%
Market size, estimated
$148Ka year
Peak month
November2.3× the quietest month
Top search term
frozen balloons102K searches a year

02 · Price

A sale here is worth $11.11.

Listings sell for $11.11 on average, from $6.27 to $20.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.11 that is $3K to $6K a year per listing.

Average price
$11.11under the $15 to $100 sweet spot
Price range
$6.27–$20.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #2,353 within Balloons. It carries 647 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#2,353in Balloons
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
35

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Frozen Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

50

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

22%

  • Brand 124%
  • Brand 222%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Frozen Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Frozen Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen balloons102K/yr
  • elsa balloon47K/yr
  • elsa balloons17K/yr
  • frozen balloon11K/yr
  • frozen birthday balloons14K/yr
  • disney frozen balloons6K/yr
  • frozen foil balloons5K/yr
  • frozen birthday balloon4K/yr
  • globos de frozen6K/yr
  • frozen theme balloons4K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Balloons

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Inflation/Deflation”
3.2%of orders come back
“deflated seconds after putting air into it”
A buyer, on “Inflation/Deflation”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Frozen Balloons questions

Answered from the same tracked data.