Friends Forever Gifts
MaybeAn estimated 1.1% of orders come back. But shoppers spend an estimated $37K a year here, so Friends Forever Gifts is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $37K/yr46K searches / yr
- 90-day growth
- +17.9%search demand this quarter
- Competition
- 37%top-5 click share · 26 brands · 45 sellers
Flapen Score
Friends Forever Gifts against its category
The dotted line is the Home & Kitchen average. Past it, Friends Forever Gifts is stronger. Inside it, weaker.
Market
The Friends Forever Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Friends Forever Gifts 46K times last year and spent an estimated $37K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +17.9%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $37Ka year
- Peak month
- December8.2× the quietest month
- Top search term
- friends forever gifts13K searches a year
02 · Price
A sale here is worth $19.76.
Listings sell for $19.76 on average, from $4.95 to $75.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $19.76 that is $0 to $2K a year per listing.
- Average price
- $19.76inside the $15 to $100 sweet spot
- Price range
- $4.95–$75.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #484 within Decorative Boxes. It carries 3,218 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #484in Decorative Boxes
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 3,218per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Friends Forever Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
45
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
37%
Top 20: 77%
Open market
33%
- Brand 143%
- Brand 26%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Friends Forever Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
Search terms
Top Friends Forever Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- friends forever gifts13K/yr
- willow tree box7K/yr
- willow tree keepsake box6K/yr
- forever friends gifts for women3K/yr
- friendship christmas gifts18K/yr
Reviews and returns
What reviews say buyers love and hate about Friends Forever Gifts
We read the reviews and the return reasons for every product selling here.
“Much larger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Friends Forever Gifts questions
Answered from the same tracked data.









