Skip to content

Friends Door Frame

Maybe

The top 5 brands take only 43% of clicks. But shoppers spend an estimated $165K a year here, so Friends Door Frame is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$165K/yr373K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
28%top-5 click share · 46 brands · 57 sellers

Flapen Score

Friends Door Frame against its category

The dotted line is the Home & Kitchen average. Past it, Friends Door Frame is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friends Door Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Friends Door Frame 373K times last year and spent an estimated $165K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
3.0%
Market size, estimated
$165Ka year
Peak month
December3.9× the quietest month
Top search term
best friend picture frame63K searches a year

02 · Price

A sale here is worth $14.72.

Listings sell for $14.72 on average, from $7.45 to $39.09. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $14.72 that is $1K to $4K a year per listing.

Average price
$14.72under the $15 to $100 sweet spot
Price range
$7.45–$39.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #4,123 within Picture Frames. It carries 333 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
2.3%
Average rank
#4,123in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
333per listing
Listings tracked
62

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Friends Door Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

57

Top-5 brand share

43%

Top 20: 79%

Top-5 click share

28%

Top 20: 61%

Open market

53%

  • Brand 115%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Friends Door Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.9×

Search terms

Top Friends Door Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • best friend picture frame63K/yr
  • friends picture frame44K/yr
  • best friends picture frame26K/yr
  • friends frame26K/yr
  • best friend frame25K/yr
  • friends door frame19K/yr
  • friend picture frame19K/yr
  • friendship picture frame16K/yr
  • friends picture frames 4x617K/yr
  • friends photo frame16K/yr

Reviews and returns

What reviews say buyers love and hate about Friends Door Frame

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Not as quality as I thought”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Friends Door Frame questions

Answered from the same tracked data.