Friends Blanket
FailShoppers spend an estimated $24K a year here, so Friends Blanket is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $24K/yr62K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 68%top-5 click share · 13 brands · 28 sellers
Flapen Score
Friends Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Friends Blanket is stronger. Inside it, weaker.
Market
The Friends Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Friends Blanket 62K times last year and spent an estimated $24K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $24Ka year
- Peak month
- December10.7× the quietest month
- Top search term
- friends blanket30K searches a year
02 · Price
A sale here is worth $30.61.
Listings sell for $30.61 on average, from $11.49 to $56.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.61 that is $0 to $3K a year per listing.
- Average price
- $30.61inside the $15 to $100 sweet spot
- Price range
- $11.49–$56.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #3,055 within Throws. It carries 549 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 88%
- Out of stock, average day
- 20.0%
- Average rank
- #3,055in Throws
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 549per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Friends Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
28
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
19%
- Brand 125%
- Brand 220%
- Brand 313%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Friends Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.7×
Search terms
Top Friends Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- friends blanket30K/yr
- friends tv show blanket16K/yr
- friends blanket tv show11K/yr
- friends throw blanket5K/yr
Reviews and returns
What reviews say buyers love and hate about Friends Blanket
We read the reviews and the return reasons for every product selling here.
“Incredibly thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Friends Blanket questions
Answered from the same tracked data.









